Fulcrum have a specialist division dedicated to providing “mystery shopper” services for our clients. Unannounced mystery shopper visits ensure that the face to face elements of a promotion are being delivered correctly. Just as Auditing and Compliance checking are a key part of POS displays, Floor Standing Display Unit (FSDU) deployments and in-store seasonal promotions, ensuring that staff have been properly trained and are delivering the correct messaging related to a product or promotion is paramount to executing a successful in-store campaign and maximising sales.
Due to the nature of these unannounced drop ins, our secret shoppers are part of specialist teams who understand the need for discrete and sensitive deployment and where necessary, correction and training for non-compliant locations.
Fulcrum’s ‘undercover shoppers’ are your eyes and ears on the shop floor, and can give real-time feedback via our award-winning tablet deployment, updating our centralised MERVE system (our mobile data capture system) with a true snapshot of a customer’s experience in each location.
Whether we’re confirming correct coverage of selling points or up-selling obligations, or correct delivery or demonstration of a product by shop floor staff, we can also arrange to deliver additional training and revisits to ensure that any issues have been resolved.
We understand how to get the best results and work in collaboration with stores to ensure our secret shoppers are informed, engaged and incentivised to deliver service excellence, first time… every time.