We often work so closely with our clients that members of our team are based out of our client’s offices. We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.
We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively? We can uncover, diagnose and address issues around:
- Identifying problem stores & locations
- Anomalous sales penetration for key products,
- Measuring trends
- Comparing base sales between stores
- Cluster analysis
- Improving Availability
- Improving ROI
- Which cardboard should be invested in further
- Which SKUs to focus on to ensure 100% sales penetration
Ensuring Representative Field Marketing Auditing and Compliance Checks
Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.