About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Activities Forums in pune
Model Management
Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.
Ultra High Fashion Models
These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks. The ultra-high fashion division is a very competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.
Commercial Print Models
Commercial Print Models represent products other than beauty and fashion modeling and often viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.
Straight Commercial Models
These types of models can range from average (normal people) to very attractive depending upon the targeted consumer. These markets include such things as age, marital status, income, and others.
Character Commercial Models
These types of models are in high demand due to their personality and offbeat character. Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences. Also, many roles are available for impersonations of real or imaginary characters.
Real People Models
There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for Real People i.e. non-model types. Brand Activation seeks talent from all ethnic backgrounds.
Petite Models
Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk. At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.
Beauty Models
Beauty Models are used for face and hair products, and jewelery. These types of models must have an attractive face with proportional face features and good bone structure. Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must be large and expressive. Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured. For men a strong jaw line, slight muscular build, and an even hairline are preferred.
Plus Sizes/Curvy Models
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Business Learning Terms
Consumer Insights
Observing consumer behavior (i.e., what people think, feel and do) provides planners with insights about the consumers life. Whats an insight? A highly significant, unique understanding about the consumer that identifies something important about what they want, feel, need, think or do.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Why is it important to identify an insight about your consumer? Because its actionable!
In any given day, consumers make thousands of micro-choices about where to focus their attention and how to satisfy their needs. In capitalistic societies, people seek to maximize their experiences and satisfy their needs through their consumption habits.
People like and dislike things.
People want and dont want things.
Research helps us understand why.
In order to better understand consumers, researchers and planners ask a lot of questions.
How?
How long do we watch TV without changing channels? How many magazines do girls read in a day?
When?
When do people need a car? When do people check their email? When do men shave?
Where?
Where do consumers shop for laundry detergent? Where do teenagers hang out on Friday night?
What?
What flavor ice tea do people prefer? What do people fear about investing?
Why?
Why do people read before they go to bed? Why does it feel so good to drive a clean car? Why do we still use the phone to order pizza?
In general these types of questions are designed to help planners understand peoples feeling, habits, and choices. The answers to these questions assist planners in compiling a comprehensive profile of the target consumer that will ultimately be of use to those creating message content.
If an advertiser has studied their target consumer and determined whats important to them they can create message content that will be meaningful to those consumers. Thats why planners are Meaning Makers! If we understand what consumers want (or need) we can address those needs with advertising.
Snickers crafted an entire campaign around the insight that people arent themselves when hungry. People get moody or grumpy. Theyre off their game or rude.
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
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