About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Content Marketing
Content Marketing
Content marketing continues to be a hot trend in marketing and advertising, and for good reason. Done well, content marketing can be the star of inbound marketing, finding ways to engage your customers and bring them to your site before they even realize that they’re responding to a marketing tactic.
B2B MARKETING SERVICES
DETERMINE YOUR DESTINATION
ALIGN YOUR BUSINESS
Communication Plans
Marketing Planning
Public Relations
Strategic Research
DRIVE YOUR SALES
Collateral
Sales Presentations
Sales Tools
Trade Shows
MARKET YOUR PRODUCTS
Branding
Content Marketing
Digital Marketing
Direct Marketing
Email Marketing
Graphic Design
Mobile Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Website Development
Business Marketing Companies
Content marketing in B2B is different than it is for consumer marketing and in some ways, content marketing is more critical to sales success in the B2B world than it is in the world of consumer marketing. When you are facing a very long sales cycles, larger and more complex decision-making teams and tightly controlled budgets, your marketing content must engage your target audience and keep that sales connection going. Retaining the buyers interest, attention, and engagement is essential to the B2B sales process, and a good B2B content marketing strategy can help.
A technical buyer isnt drawn in by a fancy marketing or advertising campaign with no substance behind it. Technical buyers do their homework, read reviews, talk with peers, observe suppliers in the same space, and then make a carefully considered and informed decision. Research shows that technical buyers are more likely to find trusted suppliers on their own, independent of typical marketing channels. This is where content marketing as part of your inbound marketing strategy comes into play.
When developing content for your target audience, it is very important to know what makes them tick. Who is your audience? What motivates them to take action? Can you solve problems that matter to them? And can you prove it?
At Emerging Marketing, our B2B content marketing efforts are grounded in a deep understanding of the challenges of selling complex products and services. We know how important it is to get the technical details right in every communication, and to deliver the level of detail that is right for your audience at every point in their decision-making process. Our teams technical expertise, technical writing skills and content marketing acumen will help you establish your brand as a trusted industry voice that resonates with your clients and prospects.
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content-marketing
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