About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Direct Marketing
Direct Marketing
Direct marketing, even in an increasingly digital world, can be a highly effective way to generate B2B leads, strengthen your customer relationships, and drive sales.
B2B MARKETING SERVICES
DETERMINE YOUR DESTINATION
ALIGN YOUR BUSINESS
Communication Plans
Marketing Planning
Public Relations
Strategic Research
DRIVE YOUR SALES
Collateral
Sales Presentations
Sales Tools
Trade Shows
MARKET YOUR PRODUCTS
Branding
Content Marketing
Digital Marketing
Direct Marketing
Email Marketing
Graphic Design
Mobile Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Website Development
Business Marketing Companies
Ignore the nasty rumors that print is dead. Despite the rise of the Internet and email marketing, direct mail remains an effective strategy for many B2B companies. And if youre going to kill some trees, you might as well do it knowing that youre going to see results.
Our decades of experience creating targeted direct marketing campaigns have taught us how craft right-on-target messaging and design compelling creative that can engage your audience and start a dialogue. But a great printed piece means nothing if you send it to the wrong people. 40% of the success of any direct marketing campaign lies in targeting the proper audience. Not only do we know how to produce great direct marketing campaigns, we also know how to get direct marketing results for B2B companies like yours. We pair the perfect direct mail piece with just the right list whether its pulled from your businesss internal database, an external rented list, or a mix of the two to fit your specific needs and drive your audience to action.
Direct mail can generate a reliable stream of leads independently from other marketing initiatives but when integrated with Internet and other strategic digital marketing efforts as one component of a drip campaign, direct mail can also help you nurture those leads, cross-sell and up-sell, and retain customers. Lets talk about how to incorporate direct mail as part of your strategic marketing plan!
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direct-marketing
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