About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Public Company Marketing / Investor Relations
Public Company Marketing / Investor Relations
Successful Shareholder Acquisition Advertising Campaigns
Opportunity: The competition to attract new investors in your public company is fiercer than ever before. As a result, successful small-cap, midcap, and large-cap public companies are using multichannel advertising as a tool to attract new investors.
Target Clients: Successful small-cap, midcap, and large-cap public companies
Solution: Lake Group Media, Inc. is one of the largest independent traditional and digital media buying companies in the country. We provide successful small-cap, midcap, and large-cap public companies a full-service marketing and advertising solution to help reach institutional investors and/or accredited individual retail investors directly.
Ad Benefits: Lake Group Media is uniquely qualified to manage the advertising for your shareholder acquisition and retention marketing campaigns. Some important benefits:
We are financial marketing experts, having conducted hundreds of media plans for various financial advertisers for more than 50 years.
We are not a fly-by-night operation. We have more than 70 employees and have been in business since 1960.
As an independent media buyer, we will not recommend only the media that we publish or own. Instead, we offer customized, objective media campaigns based on your specific requirements.
As one of the largest buyers of financial media in the U.S., we have access to the best investor relations postal lists and investor relations email lists at the lowest possible costs, as well as, digital media and DRTV.
We offer sophisticated back-end reporting and analytics for each campaign for constant improvement of marketing ROI.
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Media Options Available: Our financial advertising campaigns include one or more of these media channels:
Email Dozens of targeted accredited investor email lists are analyzed and selected specifically for your campaigns. Sample list sources targeting accredited investors include Investors Business Daily, Dow Theory Forecasts, Forbes, The Street Alert, Fidelity Guide to Investor Funds, etc. Our knowledge and experience to understand the performance of each investor relations email list guides our campaigns and ensures optimized return on your marketing dollars. We can even target institutional investor lists such as Investment Advisor, Pensions & investments etc., if desired.
Direct Mail Hundreds of individual responsive investor relations direct mail list sources are analyzed and customized for your campaigns. Sample list sources targeting accredited investors include Investors Business Daily, Dow Theory Forecasts, Leebs Income Performance Letter, The Cash Cow, Investing Daily, Fidelity Guide to Investor Funds, etc. Our knowledge and experience to understand the performance of each direct mail list guides our campaigns and ensures optimized return on your marketing dollars. We can even target institutional investor lists such as Investment Advisor, Pensions & investments etc., if desired. We also offer complete data processing and printing services for your direct mail piece.
Paid Search We select, analyze and optimize paid search campaigns for relevant financial search terms related to your investment products. We can target both accredited investors and institutional investors if desired.
Internet/Display We develop custom audiences for display advertising based not on some black box financial segment, but on actual financial product purchase data generated from our financial media partners. We can even upload your first-party data to the campaign and we can also target institutional investors if desired.
Facebook We develop custom audiences for Facebook targeting campaigns based not on some black box financial segment, but on actual financial product purchase data generated from our financial media partners. We can even upload your first party data to the campaign and we can also target institutional investors if desired.
Twitter We develop custom audiences for Twitter targeting campaigns based not on some black box financial segment, but on actual financial product purchase data generated from our financial media partners. We can even upload your first party data to the campaign and we can also target institutional investors if desired.
TV sample audiences include CNBC, Fox Business, etc.
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public-company-marketing-investor-relations
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