About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
New technologies. Better performance. Greater scale.
New technologies. Better performance. Greater scale.
A recent study showed that in Chicago, a new technology company launches every day. You can imagine how many pop up in the U.S. each year. Ensuring you are betting your campaign on the next big thing rather than the next big flop can be nearly impossible unless you have a team devoted to vetting these technologies. Luckily for you, we do.
Our clients turn to us with many different digital needs: some trust that we can recommend the best new technologies; others depend on us to run their display campaigns; while others rely on us for ongoing program management. If you need support on just one campaign, or for the long haul, we can help.
Display & Retargeting
Display (aka Online Banner Advertising) is attractive to direct response marketers because of its potential for scale and the ability to target down to the individual level, much like in the direct mail world. Some of our most popular programs include:
Site Retargeting: Serving ads to site visitors who abandon your order page
Modeling: Serving ads to those who look just like your current customers
Email Retargeting: Serving ads to those who open your emails, or your competitors emails
CRM Retargeting: Serving ads to those who receive your direct mail campaigns
Search Retargeting: Serving ads to people based on the context of their searches
Using these techniques, brand activation can reach over 98% of online Internet users, no matter where they are browsing the web: desktop, tablet, or mobile. Facebook? Yes, we can bid on ad impressions there, too.
Email
So many aspects contribute to a successful email marketing program: the cleanliness of your list, your ESP, marketing automation, personalization, subject lines, timing, creative, coding and responsive design the list goes on. brand activation has mastered the art of email by marrying all these aspects together to make email marketing easier?and more effective?for you.
Housefile: Designing campaigns, researching and recommending ESPs, consulting on your efforts, or simply taking the reins on your entire program with our full service offerings.
Acquisition: Recommending the best lists and programs for your email acquisition or lead generation efforts. Designing, or advising on, your creative approach.
Email Append: Bringing your offline customers online by appending matching email addresses (and vice versa).
Email Activity Analysis: Before you hit send, distinguish between active and inactive email addresses
Facebook Match & Target
Increase performance of traditional campaigns by targeting the same audience on Facebook, Instagram and outside websites. This multi-channel approach extends the life of your brand and message.
Rewards Programs
Some online programs fall under the radar of marketers, but can be a nice ongoing source of new customers or leads to add to your email housefile. With membership-based websites, consumers sign up and in exchange for engaging or transacting with a brand, they receive rewards such as gift cards, cash, frequent flier miles, or hotel points. If you are new to the rewards landscape, or have tested one and are looking to expand into other programs, we can help.
Social
Social is a broad category?especially considering there are over 200 social networking websites live today and likely to be more tomorrow. brand activation can help you reach targeted audiences within a social environment, create campaigns to help fulfill your objectives (likes, shares, conversions, branding), and guide you on engagement tools along the way.
Tools & Platforms: Researching and recommending the best platforms for managing your social content, listening and engaging with consumers, and evaluating your overall performance.
Facebook Exchange: Running targeted display ads in a real-time-bidding environment on FBX.
Social Retargeting: Serving banner ads to consumers who engage with your social content.
Program Management: Providing full service offerings on your social programs.
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new-technologies-better-performance-greater-scale
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