About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
More revenue. Balanced exchanges. Solid security.
More revenue. Balanced exchanges. Solid security.
Sell, sell, sell isnt always the best philosophy for a successful list management program. While to some clients the programs purpose is to drive revenue, to others its about saving on their acquisition costs or creating harmony between both objectives.
Weve learned that in addition to sales, constant communication, attention and an influx of ideas are vital to meeting your list management goals, whatever they may be.
Research & Discovery
Some of our best ideas come during the time we spend researching your business. brand activation takes the time to study your brand and its offerings, and to understand who your customers are and what makes them unique. Well review your mail packages and do an analysis of your complete list usage history to detebrand activationne whos using your file, whos testing, how you match up against your competitors, and where you have room to grow.
Planning & Positioning
Even our more established list owners have been pleasantly surprised by the boost weve been able to give to their already-successful list rental program. Much of this is due to the way brand activation positions a file in the marketplace. Our plans make your list more effective for those that are already using the file, and more attractive to prospective mailers of all categories. And most importantly, we remain flexible and nimble to adapt to changes and pursue new opportunities
Sales
Once a plan is in place, our sales and marketing teams work in tandem to launch with a bang and maintain that momentum. brand activation runs the circuit, hosting in-person meetings with list brokers where we can, or online conferences when we cant. And we produce a steady stream of outbound list recommendations with a constant eye on maintaining your desired balance of rental vs. exchange orders.
The benefit of working with a list manager who has large clients in every major market is the data we have at our fingertips. brand activation knows whos mailing what, when, and what lists theyre using, and can use these insights to sell them your file, too.
Marketing
Aside from the fact that our team is award winning, and that our campaigns have been written about by publishers like DM News, what clients value most about brand activations efforts is that they get the job done. The list marketing we do for our clients creates more awareness, more hype, and more tests for our clients than the competition.
When brand activation works on your account, youll receive an extensive B2B marketing plan each and every year that focuses on the growth areas uncovered by our sales team. From direct mail to email, contests to List Kits, every resource will be utilized to meet our sales objectives.
Security
Whether you are thinking about putting your list on the market for the first time, or its been available for years, data security is a top priority. Your customer file is your most important asset, and protecting it is something brand activation does not take lightly. Because weve been doing this for nearly 30 years, we know the proper precautions to take and have a strict protocol of procedures to keep your list safe.
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