So…what does all this shiny new data mean?
That’s the million-dollar question that brand activation can provide an expert, actionable answer to.
Our analytics framework is broken down into four phases:
1. Discover. During our first look at your clean, smart data, our analysts begin with base profiling that reveals the number and types of customers a business has, which are best, and the overall revenue opportunity.
2. Enhance. Next, we add knowledge assets and start to segment customers into groups, consider likely actions (buy, leave, engage), and assess current and future value.
3. Activate. In this phase we look at both sales and marketing opportunity and consider targeting, channels (digital and offline), lead definition and assignment, conversion gaps and opportunities, and process improvement.
4. Measure. Here, we analyze the marketing-to-sales workflow, and evaluate results and learnings.
There are also four key analytics competencies that support this framework:
case-study-orb-affinityMarketing
PREDICTIVE ANALYTICS
Data Mining
Statistical Analysis
Modeling
Segmentation
BUSINESS INTELLIGENCE
Reporting
Dashboards
Visualization
Alerts
MARKETING ANALYTICS
Optimization
Forecasting
Simulations
Testing
ONLINE ANALYTICS
Web Analytics
Behavioral Targeting
Revenue Attribution
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