Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Anna Hazare’s Anti-Corruption Drive: What Can Brands Learn From It?

Posted in All About Brands

After 65 years of its independence, India has again seen unwavering and unrelenting movement in the form of “anti-corruption movement” led by a 74 years old guy, Anna Hazare. The movement saw people from all walks of the life coming forward in full support of Anna. Nature of this movement is different from what we saw in Egypt and recent struggle in other Middle East nations. It being a Non-Violent movement, world stood to see how World’s Largest Democracy responds to such an emotional wave. It looks like people of India have won this round of battle.

These movements (India, Egypt etc.) have something for Marketers trying to speak to their consumers. I am putting some of the things Marketers can learn from it

1. Vision:

Anna Hazare had or has a very strong vision of being a Corruption Free country; the vision which resonated with each and every one.

Brands also need to have clear vision of what they want to achieve. It is imperative to be always guided by its objective. We have numours brands who keep on changing what they stand for. Hence, they end up doing too many things without having any direction.

2. Clear Plan of Action:

Team Anna always anticipated actions by the govt against them. All along they knew what they are going to do. They responded with Jail Bharo movement when Anna got arrested, Anna fasted in the jail itself when the place to fast was not available, Kept on fasting until the parliament debated and agreed on the demands.

 Brands also follow a very clear and well drafted plan of action which is in line with overall brand vision. Be very clear in communicating the same with your consumers.

 3. Stick to Your Words:

Anna Hazare stuck to his words (going on fast on 16th Aug incase the bill not passed) when he ended his fast in April. He stuck to his word of fasting even when he was in jail until government relented and surrendered to his demands.

One of the most important concerns of consumers against brands is this only, brands not living up to their promises. Never betray your consumers and never act smart with consumers.

4. Keep Your Audience Engaged:

Beauty of this campaign is in how Anna Hazare egged people on by his small talks throughout. He managed to mobilize people across country.

Brands should also figure out a way to keep their audience engaged. This gives people the assurance that someone is out there for them.

5. Don’t Take Anything For Granted:

This movement amassed so many people simply because politicians of this country took its people for granted. They never expected people to one join the movement in huge number, two; they expected this movement will die down at its own.

Perhaps this is the most important lessons brands can learn from this movement. Never take your customers for granted. You will never know when they will turn against you. Nestlé’s social media goof up is a classic case in point.

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The post Direct Sales And Atl Programs business in pune appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Business Marketing

Business marketing is the practice of individuals or organizations—including commercial businesses—facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. Business markets have a derived demand. This means that a demand in business markets exists only because of another demand somewhere in the consumer market. In other words, business markets do not exist in isolation. For example, the demand for restaurant furniture is based on the consumer demand for more restaurants.

Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Source: Boundless. “Business Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/contemporary-relationship-marketing-20/business-marketing-121-10587/

B2B Versus B2C

Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways. For one, the number of products sold in business markets dwarfs the number sold in consumer markets. Suppose you buy a computer from Dell. The sale amounts to a single transaction for you. But think of all the transactions Dell had to go through to sell you that one computer. Dell had to purchase many parts from many computer component makers. It also had to purchase equipment and facilities to assemble the computers; hire and pay employees; pay money to create and maintain its website and advertisements; and buy insurance, accounting, and financial services to keep its operations running smoothly. Many transactions had to happen before you could purchase your computer. Business products can be very complex. Some need to be custom built or retrofitted for buyers. The products include everything from high-dollar construction equipment to commercial real estate and buildings, military equipment, and billion-dollar cruise liners.

Business marketing generally entails shorter and more direct channels of distribution. While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. A single customer can account for a huge amount of business. Some businesses, like those that supply the U.S. auto industry, have just a handful of customers, i.e., General Motors, Chrysler, Ford, etc. Figuring out the buying dynamics of organizations can also be very complex. Many people within an organization can be part of the buying process and have a say in what ultimately gets purchased, how much of it, and from whom. Having different people involved makes business marketing much more complicated, and because of the quantities each business customer is capable of buying, the stakes are high. However, B2B and B2C marketing do share some basic principles. Namely, the marketer must always:

successfully match the product or service strengths with the needs of a definable target market;
position and price to align the product or service with its market, often an intricate balance; and

communicate and sell the product in the fashion that demonstrates its value effectively to the target market.
Source: Boundless. “Business Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/contemporary-relationship-marketing-20/business-marketing-121-10587/

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The post Corporate Activities And Atl Activities Career in mumbai appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.

Work at stimulating buying by ensuring that we put forward information that is relevant to the target market

Create engaging, powerful and fun marketing experiences

Deliver brand messages effectively by engaging media, specific to the target market.

Ignite passion for our client’s brand, product and event

Ideas generation and execution

We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers

Engineer experiences that have been said to attract life-long loyalty to a client’s brand

The post Atl Activities organizations in mumbai appeared first on Brand Activation and Brand Promotions.

CREATIVE – We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.

DIGITAL– We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements

PRODUCTION – We map the experiences across multiple brand touch points: tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, pop up engagements and more.

MANAGEMENT – We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.

MEASUREMENT – We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

The post Atl Marketing Alliances in pune appeared first on Brand Activation and Brand Promotions.

Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.

Ultra High Fashion Models

These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks.  The ultra-high fashion division is a very  competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.

Commercial Print Models

Commercial Print Models represent products other than beauty and fashion modeling and often  viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.

Straight Commercial Models

These types of models can range from average (normal people) to very attractive depending upon the targeted consumer.  These markets include such things as age, marital status, income, and others.

Character Commercial Models
These types of models are in high demand due to their personality and offbeat character.  Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences.  Also, many roles are available for impersonations of real or imaginary characters.

Real People Models

There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for “Real People” i.e. non-model types.  Brand Activation seeks talent from all ethnic backgrounds.

Petite Models

Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk.  At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.

Beauty Models

Beauty Models are used for face and hair products, and jewelery.  These types of models must have an attractive face with proportional face features and good bone structure.  Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must  be large and expressive.  Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured.  For men a strong jaw line, slight muscular build, and an even hairline are preferred.

Plus Sizes/Curvy Models

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types of Events:

Tradeshow
Corporate Event
Convention
Special Event
Product Launch
Outdoor Festival
Promotional Event

Nightclub Promotions

Nightclub Promotions

Food/Beverage Promotion
Themed Event

Social Event
Demonstration
Promotional Tour

Conference

Fund Raising

Alcohol/Liquor Promotion

Auto Show
Grand Opening
Golf Tournament
Black Tie Event
Sports/Athletic Event
Musical Event

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