Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

value

Appears in these related concepts: The Importance of Market Segmentation, Global Considerations in Branding and Packaging, and Premiums

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Changing Times for Agencies: Challenge or Opportunity?

Posted in All About Brands, Social Media, Traditional Advertising

What does Google, Apple, Facebook have in common? They are amongst top 10 brands of the world. Yes, they are. But, what’s more interesting about these brands is that they have become top brands without spending anything/legible on advertising. Everyone has heard about Groupon, fastest growing company to touch a billion dollar mark ever in this history.

I recently read about Groupon’s approach towards Marketing. I am quoting it for discussion sakes: “Groupon’s approach reflects a bit of the transformation of markets and the way in which advertising agencies have to respond. Because the marketing appeal is built into Groupon’s product, it doesn’t have much need for what Madison Avenue specializes in: the creation of brand images and strategy, and distribution of them through paid media”.  Brands are not built only through Advertising. Groupon has certainly proved it.

HP, in the US, is piloting an activity where they are directly working with media owner skipping the agency altogether. Google stayed away from advertising for a long time.

Let’s look at another example. Suppose you get a brief from your client. You have exactly a week’s time to get back with your ideas. How many ideas you will get back to client with? Two, Three, Four or Five at the max(rarity). Imagine a client getting 50 different ideas to choose from. If you happen to work in an agency, you would be shocked to hear this. But, now think as a client. Would you not be happy to get 50 ideas from your agency? Hell yeah. That’s what ideabounty.com does. Clients post their briefs on their site and they get back to client with various ideas. Ideabounty works on the concept of crowdsourcing. They solve Business Problems for their clients. Client can pick and choose the idea they like and pay them far lesser than they would pay their agencies. Brands are taking more and more ownership now.

Agencies need to take notice and think as to why brands are doing that. Is it that brands think agency is not adding as much value as expected from them? Is your agency offering TVC for every business solution? Is it that agencies lack the expertise in handling new media? Is it that agencies are still stuck with old forms of media? All of these could be reasons. So, whether it is a media agency or a creative agency, it’s high time to do this introspection.

But, what is driving this change? In my mind, it is the innovative ideas with technological advancements which are responsible for this change. I have put few points on how technology is affecting how brands will communicate with consumers.

1. Media Is Becoming More Portable:  Today, it’s easier to reach out to people. Thanks to iPods’, iPads’, Tabs, Smartphones people are carrying. Technology has made media more addressable too. But, even with reaching out to so many people, it has increasingly become difficult to get people’s attention. The Challenge for Communication fraternity is to be relevant to users instead of blindly following him.
2. Everything Is Searchable: Technology has made consumer more empowered. They have the ability to verify your claims anywhere & anytime. Be honest with what you have to offer.
3. Media Is Becoming Interactive: New media is highly interactive giving marketers the weapon to get consumers to spend more & more time with their communication.
4. Emergence of New Measurement Metrics: Marketers are moving beyond traditional measurement metrics. Digital is making traditional media more measurable. Digital OOH is a great example of how digital can provide more teeth to something so immeasurable. Marketers/Agencies need to move beyond traditional Reach Metrics (Reach, CPT, Freq, GRP) to Engagement Metrics( Buzz Potential, Receptivity, Viralibility etc)
5. Media Usage Will Go More Social: Technology has brought this world closer to each other. All thanks to Social Networking sites. Challenge for brands is to give people something worth sharing.
6. Fragmentation Will Increase: More channels mean more fragmentation. Brands need to ensure that they speak a consistent language across channels and to a precisely targeted user.

Above mentioned points throw a challenge to all communication experts. This scenario also presents a great opportunity to brands to be as closer to their users as it can get. Agencies certainly need to move up the value chain and regain confidence of brands (who see diminishing value add of agencies). It is easier said than done. But it’s not impossible.

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Meeting the challenges of a new brand world with brand new tools.
The right combination of experience, creativity and above all discipline unlocks the power of new media by aligning each and every element not only with the character of the brand, but also in a style and tone that is appropriate to the medium thus gaining share of mind and market.
Choosing the right channels is a combination of science, talent and intuition. Getting it right is vital not least because it maximizes the return of resources invested in managing the creative properties of the brand. When you can’t do everything you have to choose the right things to do and you have to do them better than everybody else.

The Turnkey Solution that unlocks brand potential
A turnkey solution is of course, a system that can be instantly and seamlessly integrated into your current business processes. In the modern communication environment speed to market is a matter of survival.

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This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
We’re not bound by conventions as to how we construct a campaign, but we’ll always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event… the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, you’d be better off buying media. We just think earned media is more exciting). 
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.

The Big Kick is all about making

great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
We get excited about working with great clients

It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types Representatives:

In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators

Corporate Spokespersons

Corporate Spokespersons

Product Demonstrators

Artists

Types of Industries:

Automotive

Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel

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