Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Monthly Archives: February 2007

View Through As A Branding Metric?

Posted in Uncategorized

When advertisers evaluate media spending, their main concern is return on investment. Online advertising is particularly measurable in this regard because immediate responses to an ad can be measured directly from the click to the purchase. Online advertising is also responsible for driving additional ROI by branding effect created by online ads which are not clicked by the user. Many advertisers do not track this effect which, if measured properly, can help in evaluating properly the performance of this medium.
Advertisers or agencies have stuck to CTR (which I guess is a DR metric).  For e.g. CTR of 4% is  considered to be good. But what about rest of 96%. Why is it not being accounted for? 96%  users have not clicked the ad but it does not mean that all of them have not seen the ad at all. This ad must have created some branding effect (awareness, recall, strengthens loyalty etc).  And users from this 96% may be buying your product/service after watching your ad but they are not being accounted for. For a campaign whose purpose is branding only, view through becomes important and cant be ignored.

At the same time, when we are touting the advantages of view through, issues pertaining to measurement of View Through should be answered before we go onto implement the same. One such issue is how do we separate users who directly visit our website regardless of if they have seen our ad or not.  For example, assume you are advertising a campaign online. Within the same duration, many regular users, who anyways visit your site, would also visit irrespective of ad exposure. How do we make that distinction? Answering such issues can help advertisers/agencies in evaluating their media spending.

How do we calculate View Through is another issue which we need to look at. In the end. we know that View Through effect does exist but how much does it add to the 

…………………………………………………………………………………………………………………………………………………………………………….
Face to Face Campaign,activation campaign,flyer marketing,marketing and promotional products,,,store activation ideas,custom printed promotional products,top 10 wedding planners in mumbai,special events marketing,product launch marketing plan template,

The post Face to Face Campaign And Atl Programs Job in mumbai appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Organization and Goal Orientation

Organizations have their own purposes and objectives. An organization employs the function of organizing to achieve its overall goals. It can serve to harmonize the individual goals of the employees with the overall objectives of the firm. Individuals form a group, and the groups form an organization. Organization, therefore, is the composition of individuals and groups. Individuals are grouped into departments, and their work is coordinated and directed towards organizational goals. Effective organization allows a firm to achieve continuity, effective management, and growth and diversification, and optimize the use of resources and provide proper treatment to employees.

Specialization and Division of Work

The philosophy of organization is centered on the concepts of specialization and division of work. Division of work refers to assigning responsibility for each organizational component to a specific individual or group. Specialization occurs when the responsibility for a specific task lies with a designated expert in that field. Certain operatives occupy positions of management at various points in the process to ensure coordination.

Efficiency

To make optimum use of resources such as labor, material, money, machine, and method, it is necessary to design an organization properly. Work should be divided and specific people should be given specific jobs to reduce the wastage of resources in an organization. In other words, effective organization promotes a high level of efficiency.

Delegation

Delegation is the process managers use to transfer authority and responsibility to positions below them. Today, organizations tend to encourage delegation from the highest to lowest possible levels. Delegation can improve an organizations flexibility to meet customers’ needs and help organizations adapt to competitive environments.

Departmentalization

Departmentalization is the basis on which individuals are grouped into departments, and departments into total organizations. Departmentalization allows organizations to simultaneously work on various projects and tasks. Approach options include:

Functional – by common skills and work tasks
Divisional – common product, program, or geographical location
Matrix – combination of functional and divisional
Team – to accomplish specific tasks
Network – departments are independent, providing functions for a central core breaker

Source: Boundless. “Benefits of Organization.” Boundless Business. Boundless, 26 May. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/benefits-of-organization-130-10174/

…………………………………………………………………………………………………………………………………………………………………………….
Data Collection Campaign,brand activation companies in mumbai,are door to door sales legal,promotion business,,,activation campaign,promotional product companies,event companies,events & promotions,brand new products,

The post Data Collection Campaign And Atl Activities Education in mumbai appeared first on Brand Activation and Brand Promotions.

The post Atl Activities operation in pune appeared first on Brand Activation and Brand Promotions.

As a business, marketing is more complicated than just throwing any advertisement into the public sphere. Corporate competition is fierce in the digital age, and consumers are quick to lose interest among all the noise. At Pune, we offer our creative expertise to help companies plan and deliver strategic brand campaigns that create a real, positive connection with potential customers. Whether this be through an interactive display, experiential marketing, social media strategies, an exhibition at the mall or anything in between, Pune is a boutique agency pune companies rely on to make an impact with activation and get ahead of the competition.

Work with a Team That Understands Your Needs

One of the key elements of our services as one of the leading pune agencies for companies throughout pune is our combination of marketing knowledge and artistic flair. First, we identify what your business stands for and what needs to be achieved as a result of your campaign; from there, we start developing concepts, plan an approach and move on to create eye-catching designs which draw genuine consumer interest to your brand.

Why Choose Us Over Other Agencies?

Unlike other pune agencies in pune, we put the time and energy into your project to achieve a truly compelling result regardless of size or spend. Our team comes to work each and every day with a will to succeed in a diverse, open and collaborative environment, applying creative skills with passion on any project.

Whether you are ready to get started or would just like some more information, we would love to hear from you! Get in touch and one of our friendly, experienced team members will be more than happy to discuss what we can do to meet your needs.

The post Atl Marketing Executive Coaching in pune appeared first on Brand Activation and Brand Promotions.

The post Atl Awareness Plan in pune appeared first on Brand Activation and Brand Promotions.

The post Atl Awareness Federations in pune appeared first on Brand Activation and Brand Promotions.