Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Digital Marketing Question Series: Is SOV based on Impressions or on Unique Users?

Posted in Digital Media Planning & Strategy

Hi Friends. Very recently I came across some interesting questions which required knowledge of offline or Traditional media as well as Digital media. One example being, will priciple of Optimal Frequency hold good for a campaign(digital) wherein the Objective is SOV? I had put this question on my Facebook and few of my friends in the industry replied to my question. I am thankful to them for putting forward their interesting views. Following is the discussion that happened on my Facebook. Hope you will find it intriguing & useful. Do shoot your feedback/queries/questions.

Question Was: Is SOV based on Impressions or on Unique Users?

Ajay Gupte                                                                                    

Impressions. SOV (share of voice) is the share of the noise made and not share of the users reached.

 MP Singh

Is it possible in traditional space to figure out how many unique users can be reached at an SOV of, let’s say, 30%?

 Bharat Wadhwa

I think it’s important to know SOV in UU as well because you may not want to show your ad again and again to same individual. MP it depends on your goal what do you want to achieve.

MP

@bharat: need more explanation on your last line? 

Ajay Gupte:

@MP. No… The 30% SOV can only tell you the number of impressions generated.. That is if you know the total impressions generated by the competitive set… Once you have the number of impressions, you can find out UU if you know the average number of times (AOTS/Avg.Freq.) the ad has been seen. Impressions/Freq=UU

 MP:

@ajay sir: In online, Freq is under my control. So I can figure out optimum noise I need to make based on UUs.
Also, I was wondering if “Optimum Frequency” principle holds good when objective is SOV?

Ajay Gupte:

@MP: See SOV is dependent on 2 things

The noise you make and the noise everyone else in the category makes. Noise is equal to GRP or Impressions

GRP is nothing but impressions expressed in percentage terms of the size of the Target audience.  An SOV target is based on how much you believe you should be heard in relation to your competition.  Therefore in real terms you are not talking UU here. Here u are more concerned that your impressions are more than that of competition of course you will optimize these impressions of yours in a way that you get optimal UU (reach) and Frequency.

So therefore take an example your category is doing 10 million impressions a month. You want to have at least 50% SOV. so you need 5 million impressions.  Now suppose your target audience is 5 million people.  You may now say that i will achieve 5 million impressions by getting everyone to see the ad once. So you fix the max number of impressions at 1 and keep waiting till the 5 million UU is achieved. Alternatively you can say that the max no. of times the ad should be seen is 5 and you keep serving till approx 1 million UU is achieved.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

In today’s business environment, ascertaining market needs is vital for a firm’s future viability, and even existence, as a going concern.

Learning Objective[ edit ]

Recognize the needs for markets

Key Points[ edit ]

A market is one of many varieties of systems, institutions, procedures, social relations, and infrastructures whereby parties engage in exchange.
Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and products on consumer demands.

Market research is for discovering what people want, need, and believe; and how they behave.

Market segmentation is the division of the market or population into subgroups with similar motivations.

Terms[ edit ]

demand

The desire to purchase goods or services, coupled with the power to do so, at a particular price.

Market

Markets vary in form, scale, location, and types of participants, as well as the types of goods and services traded.

Example[ edit ]

Markets vary in form, scale, location, and types of participants, as well as the types of goods and services traded. Examples of markets include: Physical retail markets, such as local farmers’ markets, shopping centers and shopping malls Non-physical internet markets Ad hoc auction markets Markets for intermediate goods used in production of other goods and servicesLabor markets and international currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits. Illegal markets such as the market for illicit drugs, arms, or pirated products

Source: Boundless. “Addressing Market Needs.” Boundless Business. Boundless, 26 May. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/addressing-market-needs-131-7861/

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Job descriptions can often be vague and hard to decipher. Staffing Services has over 30 years of experience in placing Canadians in positions throughout the Greater Toronto Area and surrounding regions, and as such, we’ve come to know what type of job skills, character traits and personality characteristics are required for different positions.

We take pride in taking time to find out where your strengths lie and what your priorities are so that you’re placed in a position that is most likely to lead to a sense of satisfaction and self-worth.

What’s more, is that we also understand that you don’t want to find yourself in a similar position in 12 months time and so it’s in everyone’s best interest to find out as much as possible about what makes you an individual so you not only enjoy your placement, but excel at it. With that said, it’s important to remember that not all positions in today’s economy will turn out to be permanent. In the event that the placement turns-out to be temporary, we want you to come back to us with more “employable” experience and with a solid, favorable reference to back it up. Everybody wins when we are out there improving our skills.
The first stage of process typically involves either a phone call to our office (905) 737-1600 or, an email directed to jobs@staffingsrvs.com.
The next stage will involve an exchange of information. We want to know of any questions or concerns you may have about utilizing our expert services so that we’re both clear on what should be considered “realistic expectations”. You’ll also be asked to provide an up-to-date resume so that we can determine your unique skills, talents and employable attributes – everyone has them!
After this initial assessment, you may be called in for a screening interview. Appropriate dress-code is to be expected. Here, we’ll go over your resume with you, ask any questions that may still be unclear about your work history and will generally establish the foundations for what will hopefully lead to a “first-name-basis” working relationship.
The next step, depending on each position, involves some independent research on your part whereby you’ll be encouraged to look-over our Video-Tutorials page to brush up on helpful tips about everything from writing resumes and cover letters, to conducting yourself favorably and professionally during an interview.
Finally, you’ll get a call from one of the members of our team at Staffing Services notifying you that we have an opportunity to present to you, or that we’ve presented your credentials to one of our Clients (potential employers) and that they’ve expressed a genuine interest in meeting with you to explore the possibility of whether or not you would make a good fit at their company. We’ll encourage you to research their company prior to the interview and will offer any last minute tips and advice that may be specific to the type of person they’re looking for.
The Brand activaion Agency

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We are a Pune Based Production & Model Management Agency servicing national and international clients on Print & Video Productions, Fashion Shows and providing a range of local and international Models, Casts, Kids, Photographers & Stylists for Shoots. We have categorized our talent by age, height, ethnicity, experience and capabilities to bring you the right talent according to your specifications.

With a passion for what we do, we understand every client’s requirements and make every experience efficient, professional and most of all, fun. Our network of production partnerships and a reputation for delivering cost-effective, quality production service gives us the edge to deliver better results.

Our Services:

Print & Video production
Fashion Shows
Editorials
International & Local Models
Photographers & Choreographers
Stylist – Makeup, Hair, Fashion, Product & Food Stylist

Actors, actresses, featured extras and extras

Actors, actresses, featured extras and extras

Screen Test/ Casting sessions
Portfolio Sessions

Location services/ Location approvals

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An SMS marketing campaign is the ideal way to reach your customers quickly and affordably. Text messages carry your brand right into your customers’ pockets, so an SMS campaign is one of the most direct, measurable methods of marketing available.

Key Benefits

Maximize ROI – an SMS marketing campaign offers great value for the money.
Get in touch with your mobile audience. An SMS campaign can be a two-way event: build successful relationships with your customers, no matter where they are.
Drive clients to your points of sale. Stimulate new leads by using smart text messaging solutions – SMS coupons, dealer locators, promotional SMS games.
Build brand awareness. Get people interested in your brands through an opt-in SMS campaign, SMS freebies, contests and sweepstakes.
Perform detailed monitoring of your SMS campaigns’ performance.

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This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
We’re not bound by conventions as to how we construct a campaign, but we’ll always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event… the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, you’d be better off buying media. We just think earned media is more exciting). 
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.

The Big Kick is all about making

great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
We get excited about working with great clients

It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game

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