Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Profit

In accounting, profit refers to the difference between the purchase and the component costs of delivered goods and/or services, and any operating or other expenses. In neoclassical microeconomic theory, the term profit has two related but distinct meanings. Normal profit represents the total opportunity costs (both explicit and implicit) of a venture to an investor, whereas economic profit is the difference between a firm’s total revenue and all costs (including normal profit). In both classical economics and Marxian economics, profit refers to the return of capital stock (means of production or land) to an owner in any productive pursuit involving labor, or a return on bonds and money invested in capital markets. By extension, in Marxian economic theory, the maximization of profit corresponds to the accumulation of capital, which is the driving force behind economic activity within capitalist economic systems. Some common-use definitions of profit include the following:

Gross profit equals sales revenue minus cost of goods sold (COGS), thus removing only the part of expenses that can be traced directly to the production or purchase of the goods.
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) equals sales revenue minus cost of goods sold and all expenses, except for interest, amortization, depreciation and taxes.
Earnings Before Interest and Taxes (EBIT), or operating profit, equals sales revenue minus cost of goods sold and all expenses except for interest and taxes. This is the surplus generated by operations.
Earnings Before Tax (EBT), or net profit before tax, equals sales revenue minus cost of goods sold and all expenses except for taxes. It is also known as pre-tax book income (PTBI), net operating income before taxes, or simply pre-tax income.
Earnings After Tax, or net profit after tax, equals sales revenue after deducting all expenses, including taxes (unless some distinction about the treatment of extraordinary expenses is made). In the U.S., the term net income is commonly used.

Source: Boundless. “Profit and Value.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-value-132-10237/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.

Learning Objective[ edit ]

Discuss the impact on consumer awareness as it relates to brand awareness and a company’s profitability

Key Points[ edit ]

Brand recall and consumer recognition are the two components comprising brand awareness.
Brand awareness is an essential part of brand development, helping the brand stand out from competitors.

Since brand awareness plays a major role in consumer buying decisions, brand awareness influences company sales and profits.

Terms[ edit ]

brand extension

also known as brand stretching, brand extension is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category

Market Share

The percentage of some market held by a company.

Source: Boundless. “Consumer Awareness.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/the-importance-of-marketing-22/consumer-awareness-129-4833/

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With a passion for what we do, we understand every client’s requirements and make every experience efficient, professional and most of all, fun. Our network of production partnerships and a reputation for delivering cost-effective, quality production service gives us the edge to deliver better results.
Our Services:

Print & Video production
Fashion Shows
Editorials
International & Local Models
Photographers & Choreographers
Stylist – Makeup, Hair, Fashion, Product & Food Stylist
Actors, actresses, featured extras and extras
Screen Test/ Casting sessions
Location services/ Location approvals
Portfolio Sessions

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CREATIVE – We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.

DIGITAL– We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements

PRODUCTION – We map the experiences across multiple brand touch points: tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, pop up engagements and more.

MANAGEMENT – We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.

MEASUREMENT – We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

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