Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Changing Times for Agencies: Challenge or Opportunity?

Posted in All About Brands, Social Media, Traditional Advertising

What does Google, Apple, Facebook have in common? They are amongst top 10 brands of the world. Yes, they are. But, what’s more interesting about these brands is that they have become top brands without spending anything/legible on advertising. Everyone has heard about Groupon, fastest growing company to touch a billion dollar mark ever in this history.

I recently read about Groupon’s approach towards Marketing. I am quoting it for discussion sakes: “Groupon’s approach reflects a bit of the transformation of markets and the way in which advertising agencies have to respond. Because the marketing appeal is built into Groupon’s product, it doesn’t have much need for what Madison Avenue specializes in: the creation of brand images and strategy, and distribution of them through paid media”.  Brands are not built only through Advertising. Groupon has certainly proved it.

HP, in the US, is piloting an activity where they are directly working with media owner skipping the agency altogether. Google stayed away from advertising for a long time.

Let’s look at another example. Suppose you get a brief from your client. You have exactly a week’s time to get back with your ideas. How many ideas you will get back to client with? Two, Three, Four or Five at the max(rarity). Imagine a client getting 50 different ideas to choose from. If you happen to work in an agency, you would be shocked to hear this. But, now think as a client. Would you not be happy to get 50 ideas from your agency? Hell yeah. That’s what ideabounty.com does. Clients post their briefs on their site and they get back to client with various ideas. Ideabounty works on the concept of crowdsourcing. They solve Business Problems for their clients. Client can pick and choose the idea they like and pay them far lesser than they would pay their agencies. Brands are taking more and more ownership now.

Agencies need to take notice and think as to why brands are doing that. Is it that brands think agency is not adding as much value as expected from them? Is your agency offering TVC for every business solution? Is it that agencies lack the expertise in handling new media? Is it that agencies are still stuck with old forms of media? All of these could be reasons. So, whether it is a media agency or a creative agency, it’s high time to do this introspection.

But, what is driving this change? In my mind, it is the innovative ideas with technological advancements which are responsible for this change. I have put few points on how technology is affecting how brands will communicate with consumers.

1. Media Is Becoming More Portable:  Today, it’s easier to reach out to people. Thanks to iPods’, iPads’, Tabs, Smartphones people are carrying. Technology has made media more addressable too. But, even with reaching out to so many people, it has increasingly become difficult to get people’s attention. The Challenge for Communication fraternity is to be relevant to users instead of blindly following him.
2. Everything Is Searchable: Technology has made consumer more empowered. They have the ability to verify your claims anywhere & anytime. Be honest with what you have to offer.
3. Media Is Becoming Interactive: New media is highly interactive giving marketers the weapon to get consumers to spend more & more time with their communication.
4. Emergence of New Measurement Metrics: Marketers are moving beyond traditional measurement metrics. Digital is making traditional media more measurable. Digital OOH is a great example of how digital can provide more teeth to something so immeasurable. Marketers/Agencies need to move beyond traditional Reach Metrics (Reach, CPT, Freq, GRP) to Engagement Metrics( Buzz Potential, Receptivity, Viralibility etc)
5. Media Usage Will Go More Social: Technology has brought this world closer to each other. All thanks to Social Networking sites. Challenge for brands is to give people something worth sharing.
6. Fragmentation Will Increase: More channels mean more fragmentation. Brands need to ensure that they speak a consistent language across channels and to a precisely targeted user.

Above mentioned points throw a challenge to all communication experts. This scenario also presents a great opportunity to brands to be as closer to their users as it can get. Agencies certainly need to move up the value chain and regain confidence of brands (who see diminishing value add of agencies). It is easier said than done. But it’s not impossible.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing.

Learning Objective[ edit ]

Synthesize relationship, internal, integrated and socially responsive marketing concepts into a broad and integrated holistic marketing perspective

Key Points[ edit ]

The four components that characterize holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing.
Relationship marketing emphasizes customer retention and satisfaction rather than a dominant focus on sales transactions.
Internal marketing is a process that occurs within a company or organization whereby the functional process aligns, motivates, and empowers employees at all management levels to deliver a satisfying customer experience.
Integrated marketing is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message.

Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.

Source: Boundless. “Holistic Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/holistic-marketing-119-3586/

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Consumer Sales Promotions,activate marketing,how to door to door sales,cheap promotional products,Marketing Training,Laser Show Organisers,advertising activation,promotional cups,event management courses,event promotion jobs,brand market,

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Meeting the challenges of a new brand world with brand new tools.
The right combination of experience, creativity and above all discipline unlocks the power of new media by aligning each and every element not only with the character of the brand, but also in a style and tone that is appropriate to the medium thus gaining share of mind and market.
Choosing the right channels is a combination of science, talent and intuition. Getting it right is vital not least because it maximizes the return of resources invested in managing the creative properties of the brand. When you can’t do everything you have to choose the right things to do and you have to do them better than everybody else.

The Turnkey Solution that unlocks brand potential
A turnkey solution is of course, a system that can be instantly and seamlessly integrated into your current business processes. In the modern communication environment speed to market is a matter of survival.

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Brand activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.

Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.

Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isn’t given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!

Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaign’s objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaign’s objectives.  In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.

At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.

Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types Representatives:

In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators

Corporate Spokespersons

Corporate Spokespersons

Product Demonstrators

Artists

Types of Industries:

Automotive

Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel

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