Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Services / Activation/ Mall Activation
Our networking relationships with shopping malls nationwide positions us to negotiate preferential access to the most popular and busiest center courts in all the major centres.
Our national presence in all the major centres enables us to offer activations in any shopping mall throughout the country. Based on our extensive experience with delivering winning activations, as well as our in-depth knowledge of the mall environment, we are able to recommend the best malls and the busiest centre courts in order to achieve maximum impact for the activation. We have strong ties with shopping centre management, which allow us to secure the most suitable space to showcase your product and brand.
Under this Vertical, we plan activations typically after the planning phase during which managers plan their marketing activities and this is followed by a feedback phase in which results are evaluated with marketing analytics.

Depending on the business objective, the marketing activation can be used as part of a marketing strategy in the form of brand engagement which focuses on building a longer term emotional connection between the brand and the customer. Or direct-response marketing will focus on generating immediate sales transactions.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Case Method

The case method is a teaching approach that presents the students with a case and puts them in the role of a decision maker facing a problem (Hammond 1976). The case method overlaps with the case study method, but the two are not identical. “Case studies recount real life business or management situations that present business executives with a dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors that influence it and enables students to identify closely with those involved. ” — European Case Clearing House, Case studies.

Source: Boundless. “Business Cases and Examples.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/learning-business-topics-26/business-cases-and-examples-148-7858/

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Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.

Ultra High Fashion Models

These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks.  The ultra-high fashion division is a very  competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.

Commercial Print Models

Commercial Print Models represent products other than beauty and fashion modeling and often  viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.

Straight Commercial Models

These types of models can range from average (normal people) to very attractive depending upon the targeted consumer.  These markets include such things as age, marital status, income, and others.

Character Commercial Models
These types of models are in high demand due to their personality and offbeat character.  Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences.  Also, many roles are available for impersonations of real or imaginary characters.

Real People Models

There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for “Real People” i.e. non-model types.  Brand Activation seeks talent from all ethnic backgrounds.

Petite Models

Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk.  At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.

Beauty Models

Beauty Models are used for face and hair products, and jewelery.  These types of models must have an attractive face with proportional face features and good bone structure.  Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must  be large and expressive.  Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured.  For men a strong jaw line, slight muscular build, and an even hairline are preferred.

Plus Sizes/Curvy Models

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APPROACH
Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a one-department function. It’s a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success. Expertise of our people is the only valid reason why multinational brands, although aligned with their global advertising agencies, still prefer to work with us.

ADVERTISING
What differentiates good from great is the big idea. And big ideas don’t pop up like light bulbs in the minds of creative people. They require research, customer insight, strategic thinking and outstanding creative thinkers. For over a decade now, we have worked with the best of brands making their cash registers ring constantly. We are passionate about every single brand we handle big or small and this has resulted in creating outstanding communication solutions.

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