Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Marketing Orientation

Marketing orientation is a business model that focuses on delivering products designed according to customer desires, needs, and requirements, in addition to product functionality and production efficiency (i.e., production orientation). As stated by Bernard J. Jaworski and Ajay K. Kohli in the “Journal of Marketing”, marketing orientation is the, “The organization-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments and organization wide responsiveness to it. ”

From the beginning of the Industrial Revolution until the 1950s, companies focused on maximizing economies of scale and minimizing production costs. Since high quality products were scarce during this period, brands could make products on a massive scale that were functional and durable, but ignore marketing elements such as add-on features and design. This was largely due to the growing numbers of affluent and middle class people that the rise of capitalism had created.

Following the second world war, it soon became obvious that products were not selling as easily as during the Industrial era due to a saturated market. Throughout the 1950s and 1960s, companies responded by adopting a sales orientation model that concentrated first on making products, then selling them to customers. Despite organizations’ move from product-oriented to sales-oriented strategies, customers were still excluded from the product development process.

The Shift Toward Marketing Orientation

Beginning in the 1970s, Harvard Professor Theodore Levitt and other academics argued that the sales orientation model was ill-equipped to deliver products tailored to customer wants and needs. Instead of manufacturing products for the sole purpose of generating profit, they argued for businesses to shift their strategy toward developing products based on customers’ desires, insights, and opinions. Using this customer intelligence, companies could produce products that supported their overall business strategy, competed effectively in an increasingly global and competitive market, and delivered solutions for current and future customer needs.

With the widespread adoption of Internet technology, e-commerce, and social media technologies, the customer has clearly become the driving force behind contemporary business strategies. Marketing-oriented companies revolve around internal business processes that gather, synthesize, and package market intelligence into integrated marketing communications programs (i.e., advertising campaign, new product launch, promotional offer, etc.). Furthermore, it involves a brand planning its marketing activities around a singular concept — the customer — and supplying products to suit diverse tastes.

Competitive analysis is also a significant component of market orientation. Generally, companies gather this information using market research, consumer surveys, and focus groups with prospective customers to identify needs, preferences, as well as competitor strengths and weaknesses. Since its introduction, marketing orientation has been reformulated and repackaged under numerous names including customer orientation, marketing philosophy, and customer intimacy.

Source: Boundless. “Marketing Orientation.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/marketing-orientation-118-6857/

…………………………………………………………………………………………………………………………………………………………………………….
Brand event,sports marketing activation,door to door sales job description,cheap promotional items,Marketing Team Training,,Celebrity Event Management Services,b2b branding,personalized promotional items,event management jobs in bangalore,event promotions,marketing a brand,

The post Brand event And Atl Activities Representation in mumbai appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Social Marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing has similar characteristics to marketing orientation but with the added proviso that there will be a curtailment of any harmful activities to society, in either product, production, or selling methods. Social marketing can be applied to promote merit goods – or to make a society avoid demerit goods – and thus to promote society’s well-being as a whole.

For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting them to make them follow speed limits. Social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals. This is an oversimplification, as the primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. Increasingly, social marketing is being described as having “two parents” – a “social parent,” i.e., social sciences and social policy; and a “marketing parent,” i.e., commercial and public sector marketing approaches. Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.

Applications

Health promotion campaigns in the late 1980s began applying social marketing in practice. Notable early developments took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign “Quit” (1988), and “SunSmart” (1988), its campaign against skin cancer. WorkSafe Victoria, a state-run Occupational Health and Safety organization in Australia, has used social marketing as a driver in its attempts to reduce the social and human impact of workplace safety failings. Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key Government policy papers have adopted a strategic social marketing approach.

Green Marketing

The marketing of sustainable ideals has come to the forefront of social marketing in recent years.

A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as Green Marketing, it concentrates on the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. It is a part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective.

Source: Boundless. “Social Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/contemporary-relationship-marketing-20/social-marketing-122-10588/

…………………………………………………………………………………………………………………………………………………………………………….
Corporate Campaign,marketing activations group,door to door sales representative,cheap promotional products no minimum,Product Launch Activities,Product Launch and Promotion Services,brand activation case studies,cheap promotional items,wedding planners,promotional event ideas,new product launch ideas,

The post Corporate Campaign And Atl Activities Colleges in pune appeared first on Brand Activation and Brand Promotions.

Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.

Work at stimulating buying by ensuring that we put forward information that is relevant to the target market

Create engaging, powerful and fun marketing experiences

Deliver brand messages effectively by engaging media, specific to the target market.

Ignite passion for our client’s brand, product and event

Ideas generation and execution

We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers

Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.

Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…

We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

The post Atl Marketing Campaigns in pune appeared first on Brand Activation and Brand Promotions.

Meeting the challenges of a new brand world with brand new tools.
The right combination of experience, creativity and above all discipline unlocks the power of new media by aligning each and every element not only with the character of the brand, but also in a style and tone that is appropriate to the medium thus gaining share of mind and market.
Choosing the right channels is a combination of science, talent and intuition. Getting it right is vital not least because it maximizes the return of resources invested in managing the creative properties of the brand. When you can’t do everything you have to choose the right things to do and you have to do them better than everybody else.

The Turnkey Solution that unlocks brand potential
A turnkey solution is of course, a system that can be instantly and seamlessly integrated into your current business processes. In the modern communication environment speed to market is a matter of survival.

The post Atl Marketing Alliances in mumbai appeared first on Brand Activation and Brand Promotions.

PreviousNext

The integrated Marketing Services offers Marketing, Social Media, Public Relation, Events, Management, Human resources , Creative, Media Buying and Turnkey Marketing Projects. We looked to work with the visionary projects of Mumbai not just with international organizations. Our commitment is deep routed in spreading the spirit and vision of this great city and region.

The post Atl Awareness agent in pune appeared first on Brand Activation and Brand Promotions.

“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types Representatives:

In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators

Corporate Spokespersons

Corporate Spokespersons

Product Demonstrators

Artists

Types of Industries:

Automotive

Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel

The post Atl Awareness business in mumbai appeared first on Brand Activation and Brand Promotions.