Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Social Media: Are Clients Suffering From Myopia?

Posted in Uncategorized

There is hardly any marketer who does not talk about need to leverage Social Media for their brand. So much so that some have added another ‘P’ (Participation) in already existing 4 P’s. It sounds really nice to hear clients speaking about social media. But when it comes to implementing the campaigns, they are back to square one. Most of the clients are doing online campaigns either because their competitors are doing it or because internet is probably the most measurable medium. Most of the times strategic thought is missing. Clients still create fire on not been able to see their ad on sites. When we broach the Social Media topic, clients by default assume it’s also as measurable as their banner campaign which unfortunately is not the case. Conversations can only be felt. They cant be measured. But clients are still number driven thanks to traditional media. Despite my efforts in explaining them that it’s not a number game, they agree to all points but at the end still ask for numbers. My client believes in making a community for every campaign they do. The campaign duration is usually one month. What makes it worse is when client doubts if anything is happening on social media coz the client is not able to see anything. It does not end here. No one from MARCOM/Brand team joined the community to drive the community. Campaign is over, so is the community. Client is of the opinion that if a community does not have atleast 800+ in a month, the campaign is a flop. All conversations in the community were discounted. Is this what is social media known for? This is the case with one of World’s best brand in India.

It’s clearly a case of clients failing to appreciate the strengths of respective mediums. Using any media for the sake of using it will not benefit the brand in anyway. My advice, trust the agency if as a client you are not sure about Social Media. Work with the agency and learn. Agencies know as much as clients do, if not more.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Despite recent economic woes, America’s economy remains the world’s largest and most diverse.

Learning Objective[ edit ]

Assess the connection between the increased presence of globalization and debt and the current state of the U.S. economy

Key Points[ edit ]

Since 1980, the United States has championed globalization of trade and finance by opening its doors wider to foreign products and investment.
However, consumers, businesses, home buyers, and the U.S. government itself borrowed heavily believing that the value of their investments would continue to grow.

The financial crash of 2008 brought a sudden, traumatic halt to U.S. economic growth due, in large part, to the housing bubble.

Large corporations and wealthy businesspeople were minimally affected by the recession, and were the first to recover.
On the other hand, wages and incomes of typical Americans are lower today than in over a decade.

Terms[ edit ]

foreclosure

The proceeding, by a creditor, to regain property or other collateral following a default on mortgage payments.

free market

Any market in which trade is unregulated; an economic system free from government intervention.

Source: Boundless. “The State of the Economy.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-the-economy-135-1214/

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This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
We’re not bound by conventions as to how we construct a campaign, but we’ll always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event… the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, you’d be better off buying media. We just think earned media is more exciting). 
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.

The Big Kick is all about making

great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.

Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
We get excited about working with great clients

It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game

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Event management consists of all the activities related to running and coordinating any type of private or corporate events, such as conferences, exhibitions, trade shows, fashion shows, product launches, training events, networking events, etc. Event management includes several stages: event design, planning, coordination, execution, follow-up, and evaluation. Common event management activities include planning, budgeting, scheduling, selecting venues and vendors, coordinating event production, contracting speakers or entertainers, and planning the event decor. Some companies organize their own events, whereas others outsource event management companies or PR agencies.

Are you hosting a networking event for companies in your industry? Will you be organizing an international conference? Are you planning for the annual party where you will be giving public recognition to your best staff? Event managers can help you create events of all sizes, for any kind of audience. Will you be launching a new product line soon? If so, you will need a professional launch event that showcases the qualities of your products. Are you already thinking about your next fashion show? An experienced event manager can help you design and plan it, from A to Z.

Event management companies rely on seasoned event managers, a large network of suppliers and vendors, as well as event marketing skills. As such, event management companies help you save time and money, while offering you and your guests a flawless experience. By working with an event manager, you will be able to reclaim your time and use it on other important projects. Also, by letting a professional event manager apply their best skills to your event, you will demonstrate your company’s commitment to the values of professionalism and effectiveness.

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But when it comes to business-to-business (B2B) brands, the reverse is usually true. Lots of time is spent on targeted and tactical marketing aimed at driving sales, without carefully considering how to create an emotional connection with the audience.
This division between brand marketing and sales marketing is a symptom of an industry where both client teams and agencies are structured into two distinct areas of responsibility. This division is unnatural and unhelpful, diluting brands and making sales less likely.

The most effective B2B marketing fuses the best of brand and commercial thinking and is built on an understanding of human behaviour – and brands that can engage on an emotional level (but also understand how to convert and nurture customers) will be successful in their B2B activity.
This combination of brand and commercial thinking can be termed “brand commerce” and it’s central to how approaching briefs and developing marketing solutions for clients.
Unsurprisingly, it tends to be startup digital brands that best understand that the emotion of the brand needs to be fused with commercial thinking and sit at the heart of the service they provide. Note-taking app Evernote is a great example. It draws people in with a promise to help “remember everything” – a particularly compelling proposition for busy professionals drowning in information.
While communicating a compelling and simple human truth, it understands how to incorporate further nudges to encourage you to buy throughout its communications.

These nudges are built on Evernote’s understanding of how and why people make short cuts in their purchase decisions. First it has a freemium model, where once signed up as an individual, you’re sold the benefits of creating a paid business account, where Evernote can be more than a simple note taking app, acting as collaborative working space to improve team productivity.
It also leverages the power of social proof, showcasing a range of the 20,000 company clients making use of its software.

The app even offers a range of Evernote Moleskine note books, designed to simplify the process of image capture, tagging and uploading written notes to Evernote.

When you buy one, you also get three months’ access to Evernote Premium, further creating a sense of exclusivity that will attract professionals to trial, use and embed the software in their working life. These sales nudges are commercial in nature, but never lose sight of the brand promise.

Even with the most technical and rational of products it’s important to understand the need for a point of engagement before you can have a real impact on sales. For example, KHWS has worked with a petro-chemical company to help bring emotion to the world of oil, encouraging sales staff to communicate the benefits to an often misinformed and unengaged audience.
By creating animated video episodes that use simple, engaging storytelling to spell out the benefits of using the right oil on commercial vehicles and machinery, the company has improved the sales journey, while reinforcing the premium positioning of the brand.

No matter the brand and the audience, you need to find a way of connecting with their lives, hopes and fears to tell your story and sell your benefits. So find the emotion in your brand and stop defaulting to rational, commoditised tactics, which might give short-term return, but won’t build market share over time.

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