Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Direct Marketing

Direct Marketing

Direct marketing, even in an increasingly digital world, can be a highly effective way to generate B2B leads, strengthen your customer relationships, and drive sales.

B2B MARKETING SERVICES

DETERMINE YOUR DESTINATION
ALIGN YOUR BUSINESS
Communication Plans
Marketing Planning
Public Relations
Strategic Research
DRIVE YOUR SALES
Collateral
Sales Presentations
Sales Tools
Trade Shows
MARKET YOUR PRODUCTS
Branding
Content Marketing
Digital Marketing
Direct Marketing
Email Marketing
Graphic Design
Mobile Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Website Development

Business Marketing Companies

Ignore the nasty rumors that print is dead. Despite the rise of the Internet and email marketing, direct mail remains an effective strategy for many B2B companies. And if you’re going to kill some trees, you might as well do it knowing that you’re going to see results.

Our decades of experience creating targeted direct marketing campaigns have taught us how craft right-on-target messaging and design compelling creative that can engage your audience and start a dialogue. But a great printed piece means nothing if you send it to the wrong people. 40% of the success of any direct marketing campaign lies in targeting the proper audience. Not only do we know how to produce great direct marketing campaigns, we also know how to get direct marketing results for B2B companies like yours. We pair the perfect direct mail piece with just the right list — whether it’s pulled from your business’s internal database, an external rented list, or a mix of the two — to fit your specific needs and drive your audience to action.

Direct mail can generate a reliable stream of leads independently from other marketing initiatives — but when integrated with Internet and other strategic digital marketing efforts as one component of a drip campaign, direct mail can also help you nurture those leads, cross-sell and up-sell, and retain customers. Let’s talk about how to incorporate direct mail as part of your strategic marketing plan!

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direct-marketing

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

What is a Stakeholder?

A stakeholder is an individual or group with an interest in an entity’s or organization’s ability to deliver intended results while maintaining viability of the product and/or service. The stakeholder concept was first used in a 1963 internal memorandum at the Stanford Research Institute. It defined stakeholders as “those groups without whose support the organization would cease to exist”

Source: Boundless. “Profit and Stakeholders.” Boundless Business. Boundless, 07 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/what-is-a-business-22/profit-and-stakeholders-133-3195/

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