Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

There was a time when Sales as a concept and practice got being considered ineffective and insufficient. The concept with longer relationship with customer gained the importance. Thus, got the Marketing concept its being. Slowly, this became the integral and most important part of the strategy and the prime tool while devising a plan for revenue generation. The increase in competition, the globalization, economic growth and recession all has played its role and made the process richer and complexer each day. Among the multiple facets that form the wings of this approach, brand promotion is one that too has grown in the ways of implementation and has seen fortuned innovations. 

With the advent of the present century, the existing tug of war between advertising and sales promotion took a new shape and came the concepts Above – The- Line and Below – The- Line activities (ATL and BTL) widening both scope and intensity of this war.

The ATL or above-the-line propagated traditional marketing channels that strived to reach a mass audience with messages that reinforce a brand communicate general product information or inspire an emotional response.

i.e. ATL focuses on

– Mass Reach

– It creates Brand Awareness

– And has no direct consumer involvement.

It thus has the vehicles like: Print Advertising, Hoardings, Electronic Channels and the Radios.

While the “Below-the-line” initiatives, by comparison, acted like traditional direct marketing efforts – they aspired to establish targeted relationships between marketers and individual consumers, and offer comparable ease in measurability.

i.e. BTL

–     is consumer defined . 

 – It generates Trial.

 – and has direct consumer involvement.

It thus has vehicles like Events, Road Shows, Dealer level activities, Consumer contacts, Mobiles etc. Sometimes the same vehicles can act as both BTL and ATL activity complementing each other e.g. Dealer Board.

The concept of BTL was however; fresh and resulted though smaller in size was more decipherable. It thus, started making its way in the brand promotion strategies. It started eating the budgets of the ATL activities. From negligible, to size-able. Until the mid of 2008 where in the economy of the world was upbeat, and growth triumphant, this new arena was being welcomed as a forward integration of the concept. With increased fragmentations and demographics along with the growing pressure to promote effectiveness of marketing communication BTL activities was giving the apt answers and so it started prospering. A separate budget started being devoted to it. The world (especially the growing economy started seeing a growth in the BTL along with the ATL budgets. It started complementing the ATL. More recently, agencies and clients had switched to an ‘Integrated Communication Approach.’ BTL was a common technique used for “touch and feel” products (consumer items where the customer would rely on immediate information rather than previously researched items). BTL techniques ensured recall of the brand while at the same time highlighting the features of the product.

But then came the period of recession. Companies – trying to cut on the expenditure. Amongst the many heads of budget that came into strict revision the promotion, too started being looked as the expenditure rather than the investment. And then came the real tug of war between the two. Should the age old ATL be retained under these tough conditions or the newer approach BTL be considered as the new lease of life. Obviously, the ATL that encompasses a higher budget got a pause for the time being. The BTL with lower per event cost kept the promotional plan rolling in those hours. And the century kept seeing a steady growth in the BTL expenditures over the year. The worry among the media people thus was…. for how long? 

No situation stays forever. So was the case with recession. BTL, which had been constant throughout, kept seeing a steady growth in expenditures. With its unique ability to personalize and customize communication this form of communication started penetrating metros to cities and to rurals. The ATL, which had seen a cut in the past few months, got a lease of life. The BTL that had slowly started replacing the mass media advertising again started seeing it back among the masses. 
No situation stays forever. So was the case with recession. BTL, which had been constant throughout, kept seeing a steady growth in expenditures. With its unique ability to personalize and customize communication this form of communication started penetrating metros to cities and to rurals. The ATL, which had seen a cut in the past few months, got a lease of life. The BTL that had slowly started replacing the mass media advertising again started seeing it back among the masses. 

 Such recent trends of future has a common term being used by savvy media sales persons i.e. Through The Line approach, which according to some Brand Activation consultants, has been around forever but under a new named coined for media men is called the TTL approach. The TTL approach is where a mix of the two (ATL+BTL) are used to integrate a marketers efforts and optimize returns from these separate investments.

 More recently however the TTL approach had shifted its attention with more weight shifting to the BTL side of the fulcrum. The idea remained to optimize the ROI on marketing budget spent, by focusing ones energy on winning smaller yet more crucial BTL battles than ATL wars which were being raged by Sponsorship and logo positioning crazy big spenders.

 In a nutshell, while Above-the-Line promotions are tailored for a mass audience, BTL promotions are targeted at individuals according to their needs or preferences. While Above-the-Line promotions can establish brand identity, BTL can actually lead to a sale. Above-the-line promotions are also somewhat impossible to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment.

Now when in near future, the market is expected to still behave better, we expect the budgets being re-vitalized. Especially with a certain soothing of the Political conditions in the country. The study reflects that BTL now gaining its importance would surely form an integral part of the plans but integrated and well coupled with extensive ATL plans. A proper mix i.e. TTL and apt utilization of both the vehicles are expected to form the successful means of promotion in the coming years. But, this would also mean a constant innovation and newness in the approach and extensive brainstorming in store for all.

…………………………………………………………………………………………………………………………………………………………………………….
Field Campaign,what is brand activation strategy,sending out flyers,promotional product companies,,,what’s the brand,marketing supplies,event jobs,jobs in promotions and events,anthropology fieldwork,

The post Field Campaign And Atl Programs Federations in pune appeared first on Brand Activation and Brand Promotions.

Fashion Shows

Fashion Shows

Themed Events

Exhibition Stands

The post Atl Activities Professional in mumbai appeared first on Brand Activation and Brand Promotions.

Business Unlimited Zone is an amalgamation of Online Media, PR, and Recruitment and Marketing consultancy with an edge. We thrive from the vivid mindset of creativity and the values we grasp for our consulting clients to deliver measurable results.

360° Marketing

Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Creative

We have diversified expertise in multiple marketing that help clients achieve the best bang out of their marketing dollars. our commitment, passion and ethics.

Communicators

We as communicators offer roadmaps to clients to effectively ‘spread the word’ not only in the right way but also in the right place and to the right audience.

The post Atl Awareness Support in mumbai appeared first on Brand Activation and Brand Promotions.