Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Frequently Asked (read Annoying) Questions (FAQS) in Digital Media Planning – Series 1

Posted in Digital Media Planning & Strategy

Q1.  I am not able to see my banner? I tried refreshing the page too.

I am sure every digital planner has faced this question at least once. I want to put this possible reason for it in black & white for all clients who don’t understand the reason behind it and for everyone else who needs a ready made answer for the same.

Here are the some of the possible reasons (when you buy on CPM):

1. You might not have bought sufficient no. of impressions as compared to what the selected site delivers and what other brands might have bought. This happens usually when there is a budget constraint & clients still insist on buying high traffic sites with choosing some presence versus no presence.
2. Impressions might have been spread thinly over a longer duration making your SOV (per day basis) too low.

3. Check the frequency cap in case you are trying to see the banner again.

4. In case you are running on an Ad Network, it’s difficult to control where and when your ad would appear.
5. Try clearing your Cache (CTRL+F5).

6. Check if there is a road block or a fixed buy running for that particular day by another advertiser.

If all the above things are in order, do check if your campaign is really live. This question really ranks high of annoyance, especially when you have made the presentation and secured the media approval.

Q2. What is our SOV on digital?

For CPM Deals:

This question is result of too much traditional media (TV & Radio) exposure for clients. In offline media, inventory is limited. You have content and in between you have Free Commercial Time or FCT. This FCT is available to brands. So out of 24 hours, only X time is allocated for commercials, which is limited. Demand is more than Supply. Hence, SOV becomes a good measure of presence. Compare this to online media. Most of the cases, Supply is usually greater than demand, especially for high traffic sites.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Marketing is the creation, communication, and delivery of value as well as the management of customer relationships for a lifetime.

Learning Objective[ edit ]

Define marketing, its role within a firm and the competitive advantages it offers

Key Points[ edit ]

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.
Marketing is one of several functional areas in a business that must be guided by a core company philosophy while focusing on the exchanges that take place in external markets in hopes of maximizing performance.

The specific role of marketing is to provide assistance in identifying, satisfying, and retaining customers. If marketing is able to consistently deliver on highlighting its competitive advantage over other alternatives, consumers may become loyal to the point of selecting the company by default.

Term[ edit ]

competitive advantage

Something that places a company or a person above the competition.

Source: Boundless. “Defining Marketing.” Boundless Marketing. Boundless, 08 Aug. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/defining-marketing-106-6816/

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CREATIVE – We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.

DIGITAL– We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements

PRODUCTION – We map the experiences across multiple brand touch points: tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, pop up engagements and more.

MANAGEMENT – We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.

MEASUREMENT – We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types of Events:

Tradeshow
Corporate Event
Convention
Special Event
Product Launch
Outdoor Festival
Promotional Event

Nightclub Promotions

Nightclub Promotions

Food/Beverage Promotion
Themed Event

Social Event
Demonstration
Promotional Tour

Conference

Fund Raising

Alcohol/Liquor Promotion

Auto Show
Grand Opening
Golf Tournament
Black Tie Event
Sports/Athletic Event
Musical Event

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