Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Anna Hazare’s Anti-Corruption Drive: What Can Brands Learn From It?

Posted in All About Brands

After 65 years of its independence, India has again seen unwavering and unrelenting movement in the form of “anti-corruption movement” led by a 74 years old guy, Anna Hazare. The movement saw people from all walks of the life coming forward in full support of Anna. Nature of this movement is different from what we saw in Egypt and recent struggle in other Middle East nations. It being a Non-Violent movement, world stood to see how World’s Largest Democracy responds to such an emotional wave. It looks like people of India have won this round of battle.

These movements (India, Egypt etc.) have something for Marketers trying to speak to their consumers. I am putting some of the things Marketers can learn from it

1. Vision:

Anna Hazare had or has a very strong vision of being a Corruption Free country; the vision which resonated with each and every one.

Brands also need to have clear vision of what they want to achieve. It is imperative to be always guided by its objective. We have numours brands who keep on changing what they stand for. Hence, they end up doing too many things without having any direction.

2. Clear Plan of Action:

Team Anna always anticipated actions by the govt against them. All along they knew what they are going to do. They responded with Jail Bharo movement when Anna got arrested, Anna fasted in the jail itself when the place to fast was not available, Kept on fasting until the parliament debated and agreed on the demands.

 Brands also follow a very clear and well drafted plan of action which is in line with overall brand vision. Be very clear in communicating the same with your consumers.

 3. Stick to Your Words:

Anna Hazare stuck to his words (going on fast on 16th Aug incase the bill not passed) when he ended his fast in April. He stuck to his word of fasting even when he was in jail until government relented and surrendered to his demands.

One of the most important concerns of consumers against brands is this only, brands not living up to their promises. Never betray your consumers and never act smart with consumers.

4. Keep Your Audience Engaged:

Beauty of this campaign is in how Anna Hazare egged people on by his small talks throughout. He managed to mobilize people across country.

Brands should also figure out a way to keep their audience engaged. This gives people the assurance that someone is out there for them.

5. Don’t Take Anything For Granted:

This movement amassed so many people simply because politicians of this country took its people for granted. They never expected people to one join the movement in huge number, two; they expected this movement will die down at its own.

Perhaps this is the most important lessons brands can learn from this movement. Never take your customers for granted. You will never know when they will turn against you. Nestlé’s social media goof up is a classic case in point.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

The marketer must also consider the product mix, which includes factors such as product depth and breadth. Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category. For example, Ford Motor Company’s product category is automobiles. It’s product depth includes sub-categories such as passenger vehicles, commercial vehicles, transport vehicles, et cetera. This broad spectrum category is also known as a product line. Product breadth, on the other hand, refers to the number of product lines a company offers.

Marketers should consider how to position the product, how to exploit the brand, how to exploit the company’s resources, and how to configure the product mix so that each product complements the other. Failure to do so can result in brand dilution, which is a situation in which a product loses its branded identity, resulting in decreased sales and perceived quality. The marketer must also consider product development strategies.

Placement

Product distribution (or placement) is the process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

Distribution Types

1. Intensive distribution means the producer’s products are stocked in the majority of outlets. This strategy is common for basic supplies, snack foods, magazines and soft drink beverages.
2. Selective distribution means that the producer relies on a few intermediaries to carry their product. This strategy is commonly observed for more specialized goods that are carried through specialist dealers, for example, brands of craft tools, or large appliances.

3. Exclusive distribution means that the producer selects only very few intermediaries. Exclusive distribution is often characterized by exclusive dealing where the re-seller carries only that producer’s products to the exclusion of all others. This strategy is typical of luxury goods retailers such as Gucci.

The decision regarding how to distribute a product has, as its foundation, basic economic concepts, such as utility. Utility represents the advantage or fulfillment a customer receives from consuming a good or service. Understanding the utility a consumer expects to receive from a product being offered can lead marketers to the correct distribution strategy.

Promotion

The three basic objectives of promotion are :

1. To present product information to targeted consumers and business customers.
2. To increase demand among the target market.
3. To differentiate a product and create a brand identity.

A marketer may use advertising, public relations, personal selling, direct marketing, and sales promotion to achieve these objectives. A promotional mix specifies how much attention to give each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

Price

The price is the amount a customer pays for the product. The concept of price is in contrast to the concept of value, which is the perceived utility a customer will receive from a product. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix. A well chosen price should (a) ensure survival (b) increase profit (c) generate sales (d) gain market share, and (e) establish an appropriate image.

From the marketer’s point of view, an efficient price is a price that is very close to the maximum that customers are prepared to pay. In economic terms, it is a price that shifts most of the consumer surplus to the producer. A good pricing strategy would be the one which could balance between the price floor and the price ceiling and take into account the customer’s perceived value. Common pricing strategies include cost-plus pricing, skimming, penetration pricing, value-based pricing, and many more. A more detailed discussion of these strategies can be found in chapter 8.

Source: Boundless. “Product, Placement, Promotion, and Price.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/product-placement-promotion-and-price-108-4454/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.

Work at stimulating buying by ensuring that we put forward information that is relevant to the target market

Create engaging, powerful and fun marketing experiences

Deliver brand messages effectively by engaging media, specific to the target market.

Ignite passion for our client’s brand, product and event

Ideas generation and execution

We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers

Engineer experiences that have been said to attract life-long loyalty to a client’s brand

The post Atl Activities organizations in mumbai appeared first on Brand Activation and Brand Promotions.

In order to give our clients the best services possible all under one roof, Brand Activation operates within a network of specialist partners, to provide you with the best services in:

• PR & Media Management during and post-event

• Digital requirements

• Marquees & Tent structures

• Exhibition Stand production

• Event branding print & production

• Event equipment and furniture rentals

• Audio-visual rentals and support
• Photography & Videography

• Special catering & F&B

• Promotional items production

• Promotional staff, security,
valet & Talent Booking

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Brand Activation Model Management is a very unique agency. We pride ourselves on our ability to deliver the most personal and individual approach possible to each and every model and clients. We nurture and develop our models in a very friendly atmosphere where everyone is considered a part of a close knit team. Consequently. our clients find our models at Brand Activation some of the best in the industry to work with.

Ultra High Fashion Models

These types of models have extreme, unique, sophisticated and/or exotic looks. Typically, the European market is in love with this extreme looks.  The ultra-high fashion division is a very  competitive and only models with extreme look are selected to appear in such items as avante garde, and trendy fashion conscious consumers.

Commercial Print Models

Commercial Print Models represent products other than beauty and fashion modeling and often  viewed in print ads, packaging, sales displays, products catalog and live promotional work. There are two types of commercial print models: STRAIGHT AND CHARACTER.

Straight Commercial Models

These types of models can range from average (normal people) to very attractive depending upon the targeted consumer.  These markets include such things as age, marital status, income, and others.

Character Commercial Models
These types of models are in high demand due to their personality and offbeat character.  Models who have an interesting personality often appear in print ads and television commercials for the ability to engage the audiences.  Also, many roles are available for impersonations of real or imaginary characters.

Real People Models

There are no heights, weight or visual requirements for casting and print. This is because the assignment may call for “Real People” i.e. non-model types.  Brand Activation seeks talent from all ethnic backgrounds.

Petite Models

Petite Models fall in the sizes of 3-7 Petite and are usually 18-25 years old. Petite models can find work in catalogues, print ads, and TV commercials. On occasion, petite models can get a high fashion print assignments but may find it difficult to get on the catwalk.  At Brand Activation, we work with all our petite models to develop their skills so they can to create a print like ads were size does not matter.

Beauty Models

Beauty Models are used for face and hair products, and jewelery.  These types of models must have an attractive face with proportional face features and good bone structure.  Skin must be flawless without any blemishes and with no visible circles or darkness under eyes. Eyes must  be large and expressive.  Lips should not be too thin or too full. Neck should be long and slim without any visible blemishes. Hair should be healthy, shiny, easy to manage and not permed or coloured.  For men a strong jaw line, slight muscular build, and an even hairline are preferred.

Plus Sizes/Curvy Models

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