Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

While you may be familiar with the term “this is the information age”, it can mean different things to different people. In his famous book, The World is Flat, Thomas Friedman explains how technology has changed the way the world works. He calls the World Wide Web a “Global network for collaboration” and gives many examples of how numerous forms of knowledge work can now be done anywhere in the world; that individuals from different countries can collaborate on projects without having to travel to distant cities to meet each other face-to-face, and that projects can be worked on by contributors from anywhere in the world.

Examples of these three possibilities are listed below, in order to give you a better appreciation for what is possible:

Knowledge work can be done anywhere. Perhaps the most common example of this is software development. Software engineers in developing economies can develop programs under contract from companies in the developed world at much lower cost. Known as “outsourcing”, this is effective because universities in many developing economies such as India, China, Brazil, and Eastern Europe have well- trained programmers who are willing to work for wages above the prevailing wage levels in their home countries, but less than what a trained programmer earns in a developed country.

Colleagues can collaborate on projects without having to travel great distances. Videoconferencing has reached the point where individuals can meet “face-to-face” over the Internet and have discussions related to a project they are working on together. These products can range from very sophisticated (and expensive) products like Cisco’s “Telepresence” conferencing tool (Cisco 2009) to relatively inexpensive (or even free) software tools like Skype (Skype 2009).

A large number of individuals collaborating on a common project in the so-called “open” movements: Open source programs like Linux and others, Open access to research journals, and the Open Educational Resources (OER) initiative which provides free educational resources over the Internet, developed by volunteers from all over the world.

IT is changing the basis of business from labor and manual skills to knowledge management. The jobs required by information technology, as well as the technology itself, are changing the social systems of organizations. Furthermore, information technology is key to a firm’s competitiveness — organizations that are unable to adapt to the rapid pace of technological change will not survive in the marketplace of the future.

The workplace has changed significantly over the last half-century due to information technologies, mainly due to automation of existing processes. Accounting systems are a necessity, while lean and six sigma are driving improvement.

What will be the cost of such change and what can be done to prepare for it? Nobody can predict the future, but there is one major trend developing that will significantly affect the day-to-day operation of business tomorrow: the shift from a mechanistic view to an information orientation. This change permeates any organization, changing the responsibilities of management, the social system the organization is used to, and the skills needed.

Source: Boundless. “The State of Technology.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-technology-136-962/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Why Evaluate the Performance of Marketing

The intangible benefits of marketing – improving and enhancing brand awareness; educating customers and prospects about product benefits; and strengthening stakeholder relationships – make measuring its financial impact a perplexing and challenging process. Ideally, marketing performance measurement should be a logical extension of the planning and budgeting exercise that happens before a company’s fiscal year. The goals that are set should be both measurable and applicable to every marketing role within an organization. Companies employ various methodologies to measure marketing performance and ensure they meet those performance goals.

Business Report

Evaluating marketing performance helps companies plan and budget for the following fiscal year.

Importance of Marketing Performance Metrics

Marketing performance metrics or key performance indicators (KPIs) are useful not only for marketing professionals, but also for non-marketing executives. From the chief executive officer to the vice president of sales, the senior management team needs marketing KPIs to gauge how marketing activities and spending impact the company’s bottom line. This is particularly important since companies are prone to reduce marketing budgets during economic downturns, downsizing, and mergers.

As marketers face more and more pressure to show a return on investment (ROI) on their activities, marketing performance metrics help measure the degree to which marketing spending contributes to profits. It also highlights how marketing contributes to, and complements, initiatives in other areas of the organization, such as sales and customer service.

Other reasons why companies evaluate marketing performance include:

Monitoring marketing’s progress towards its annual goals
Determining what areas of the marketing mix – product, price, place, and promotion – need modification or improvement to increase some aspect of performance
Assessing whether company goods, services, and ideas meet customer and stakeholder needs

Establishing marketing performance metrics is integral to helping brands satisfy customers, establishing a clear company image, being proactive in the market, and fully incorporating marketing into the company’s overall business strategy.

Source: Boundless. “The Importance of Evaluating Marketing Performance.” Boundless Marketing. Boundless, 08 Aug. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evaluating-marketing-performance-23/the-importance-of-evaluating-marketing-performance-133-4047/

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Brand activation is a BTL agency based in UAE with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.

Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.

Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isn’t given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!

Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaign’s objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaign’s objectives.  In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.

At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.

Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of UAE with all the pre-requisites to ensure that your road show/event is a resounding success.

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APPROACH
Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a one-department function. It’s a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success. Expertise of our people is the only valid reason why multinational brands, although aligned with their global advertising agencies, still prefer to work with us.

ADVERTISING
What differentiates good from great is the big idea. And big ideas don’t pop up like light bulbs in the minds of creative people. They require research, customer insight, strategic thinking and outstanding creative thinkers. For over a decade now, we have worked with the best of brands making their cash registers ring constantly. We are passionate about every single brand we handle big or small and this has resulted in creating outstanding communication solutions.

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WE CREATE BRAND

We are a Brand Activation and Marketing agency that creates and activates great brand experiences, We don’t just talk about what we believe in… we make it happen, We create, launch and build brands we are passionate about through our ventures. .
WHO

A highly experienced and professional team of creative geniuses, brand building, idea churning and strategists, We create memorable , dynamic brand experience anywhere in Pune And Mumbai a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales.
WHAT

Whether you are a start up or a household name, we create big ideas that deliver value across a multitude
of live brand interactions through insight, innovation and imagination.
HOW

Big enough to deliver, small enough to adapt. It’s our agility that consistently enables us to accomplish

great things while providing our clients with killer creativity, flexibility and value

great things while providing our clients with killer creativity, flexibility and value

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