Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

resource
services

wage

trade

Appears in these related concepts: Predatory Pricing, Promoting Ethical Behavior through the Planning Process, and Issues in Marketing

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Product sampling event,internal brand activation,door delivery,promotional tools marketing,,,arena brand,promotional gadgets,top colleges for event management,,promotional,

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

What is Brandactivation?

The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating:

1. intrest
2. trial
3. loyalty

New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists. PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc.

Opportunity: Most marketers are rigid and non-commercial

McKinsey published a report about the marketing profession, from which the following conclusions were drawn:

The reputation of marketers is at an all time low
Marketers are described by CEOs as undisciplined, non-commercial and rigid.
80% of the marketing plans is unsuccessful

This is great news for marketers that are commercial, are not rigid and are prepared to innovate. This creates opportunities. The McKinsey advice: shift the focus from the sales process to the buying process!

From Advertising Brands to Brand activation

Power to the People. This is the best way to describe the turnaround in marketing communication during the last 30 years. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies. Simply advertising can be used to defend a market position in many cases, however, this creates no leeway for growth. And that is the aim after all.

The successful marketer then has to leave the safe haven of advertising and start activating. The means are available, the cases are there, the opportunities are there and the chances are there. And the good news is: more than 80% of the marketers is rigid and resistant to change, therefore there are plenty of opportunities to beat the competitors.

Why Brand activation

Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. Brand activation addresses the key issues in marketing.

Information selection

People filter the communication means they are confronted with. They simply ignore the majority of it.
People filter the communication means they are confronted with. They simply ignore the majority of it.

Relevance

Informing becomes communicating as soon as the message is relevant to the recipient. On account of the complete irrelevance of many advertisements, the Dutch people claim that they are more annoyed about advertising than pointless violence.

Experiences

Experiences are convincing. Also the experiences of others. Active reference on account of a positive experience with the brand is the most powerful instrument to activate people.

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It is our goal and objective to deliver prominence and differentiation to
our client’s brand through creativity, dedication and passion. We are always driven
to contributing to our clients brand and business.
Experiential
SWEETWATER manages experiential campaigns and activations for the world’s biggest brands. Our expertise and services cover all aspects including:

Complete event services solutions
Roadshows and promotions
Retail and POS marketing
Sponsorship and communication platform development
Entertainment and Opinion Leader Marketing
Local, Regional and International Conference Management

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Every effort is made to help you reduce your company’s costs so that you might one day feel that we’ve legitimately earned your loyalty by exceeding expectations.

With this in mind, it makes perfect sense to utilize our experience and our assets when trying to streamline your search for the right candidate. We take time to listen to your needs and listen closely to your concerns so that nothing goes unchecked.

Every effort is made to help you reduce your company’s costs so that you might one day feel that we’ve legitimately earned your loyalty by exceeding expectations.

Staffing Services is also very familiar with the dilemma of staffing a larger workforce during periods of peak production and have consistently met targets and successfully pleased clients for over 3 decades.

Finally, our pre-screening process allows us to operate efficiently in an ever-changing, dynamic environment so you don’t have to wait for results.

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