Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Is it really that simple? Consumers are people that consume? On one level, yes. It’s that simple. But, people are complex. People are logical. They want to maximize experiences through rational choices. And, people are emotional. They want to drive fast cars and feel sexy. People are logical and emotional. People are Mr. Spock AND Captain Kirk, lol.

People are logical + emotional and our job as advertisers is to understand what motivates them in order to best position our brands to attract consumers. 

Here’s a little exercise: Where are you right now? In a classroom? Library? Public transit? At home in your room? Res Hall? Driving? Not cool. Okay, look at the people around you. Can you stare at anyone without being noticed? Study someone nearby for a few moments. Watch their habits. Look at them breathing. Watch their eyes blinking. Are they smiling, or lost in thought, or talking? Are they looking at their phones or studying? What are they thinking about? Pizza? Dating? Clothes? School? Work?

People are incredibly fascinating! An entire universe can be found in every individual. Their thoughts, habits, feelings, preferences, culture, rituals, spirituality, lifestyle… That’s the whole world wrapped up in one person!

Source: Professor Coal. “Consumer Behavior and Advertising.” evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/

Source: Professor Coal. “Understanding The Consumer + The Planning Process.” evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Production Orientation

The evolution from production-oriented organizations to marketing-oriented organizations was driven by a shift toward a marketplace that catered to meeting customer wants and needs rather than strictly delivering product features and functionality. In today’s business world, it can be argued that customer desires, concerns, and opinions, rather than industry profits, are the driving force behind many strategic business decisions.

However, until the 1950s, organizations relied on the assumption that their businesses would be profitable so long as they produced high quality products that were durable and worked well. This business model — also known as production orientation — soon became outdated as the marketplace turned into an increasingly crowded and global one. In the decades since its introduction, marketing orientation has been the model of choice for brands looking to sell products that compete effectively for consumer attention and brand loyalty.

Economies of Scale in Production-Oriented Organizations

During the Industrial Age of the 18th and 19th centuries, production-oriented companies thrived due to both the scarcity and high demand for mass-produced, high quality goods and services. Industrial firms focused on production orientation models that exploited economies of scale to reach maximum efficiency at the lowest cost. This business practice can also be explained by Say’s Law , which states that “products are paid for with products” and that “production of commodities creates, and is the one and universal cause which creates a market for the commodities produced.

Source: Boundless. “Production Orientation.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/production-orientation-115-6828/

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Out Credentials
We are proud to have built a reputation for being incredibly effective, creative, easy to work with and great value for money.
There’s nothing we like more than a challenge, no matter how large or small. We get the biggest buzz finding new ways to engage, drive loyalty, interest and sales for our clients

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Event management consists of all the activities related to running and coordinating any type of private or corporate events, such as conferences, exhibitions, trade shows, fashion shows, product launches, training events, networking events, etc. Event management includes several stages: event design, planning, coordination, execution, follow-up, and evaluation. Common event management activities include planning, budgeting, scheduling, selecting venues and vendors, coordinating event production, contracting speakers or entertainers, and planning the event decor. Some companies organize their own events, whereas others outsource event management companies or PR agencies.

Are you hosting a networking event for companies in your industry? Will you be organizing an international conference? Are you planning for the annual party where you will be giving public recognition to your best staff? Event managers can help you create events of all sizes, for any kind of audience. Will you be launching a new product line soon? If so, you will need a professional launch event that showcases the qualities of your products. Are you already thinking about your next fashion show? An experienced event manager can help you design and plan it, from A to Z.

Event management companies rely on seasoned event managers, a large network of suppliers and vendors, as well as event marketing skills. As such, event management companies help you save time and money, while offering you and your guests a flawless experience. By working with an event manager, you will be able to reclaim your time and use it on other important projects. Also, by letting a professional event manager apply their best skills to your event, you will demonstrate your company’s commitment to the values of professionalism and effectiveness.

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