Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Unless you are an Al Qaeda operative in hiding or you are not a regular Aurora reader, and so don’t know what has been happening, it is no secret that the world of the advertising agency has changed dramatically (and not to the agency’s liking) in the last decade. This process will further accelerate as we enter a new decade.

Although I don’t have a crystal ball, based on hundreds of conversations with entrepreneurs, multinational brands, fellow agency practitioners, and having critically looked at the tidal waves taking place abroad within the profession, here are nine predictions for 2011 that are more like a 9/11 warning for people in the agency business:

The emergence of the do it yourself client
The balance of power will shift in favour of the client; be it to save time or costs. Many companies, big or small, can now handle in-house more and more of the work that they formerly expected their agency to do. Although there will always be a market for clients who need help, the point is that they might not need help from a bloated agency that employs old-school tactics; rather they might prefer to go to smaller agencies and so retain greater control. Clients today are much more educated about advertising, activation, PR, media planning, social media, blogging and creating online content and thus can, and are, calling the shots to have things done faster.

The emergence of the jack of one trade agency
The future will be about partnerships between specialised expert agencies rather than the one big box model of the full service agency. The days of Mad Men are gone and big agencies are on the decline. Why? For one thing: massive salaries, overheads and extravagant lifestyles. The full service model ends up driving up expenses and instead of a well oiled machine, creates an environment that often is not cutting edge, but rather too slow-moving for today’s urgency.

The fall from grace of the big agency
According to a recent international study, 52% of CMO’s believe that traditional, large advertising and media agencies are ill-suited to meet future marketing needs. As a result, brands are relying on small set-ups for big ideas. These set-ups are more creative, less siloed and therefore more nimble when it comes to exploring new media and experimentation.

Perhaps the biggest hindrance for the traditional, big advertising and media planning and buying agencies are their senior and mid-level managers who are too pigeon-holed due to the fact that they were born on the wrong side of the new marketing world order. Their media and account management expertise does not necessarily translate well when faced with providing the technology-based marketing solutions demanded by the new consumer.

Two new species of agencies
As advertising agencies continue to subsist on a diminishing set of resources, what will be left of these organisations will fall into two categories: the idea generators (makers) and the idea executors (technicians). This change will apply to all agencies, be they advertising, activation, media, PR, content, etc.

Advertising practices will change
Clients will increasingly question the same old marketing and media plans for every new brand challenge. Although ad spend will slow down due to the recession, political instability and the security situation, activation and digital will gain considerable share at the expense of TV, radio and print. Mobile phones and retail will become increasingly powerful mediums. My guess is that spending on creating websites, online communities, digital marketing and developing HR competence to drive digital and social media is growing, but we don’t know by how much as it is not reported.

Brands’ relationships with TV and media agencies will undergo a structural change
TV will no longer be looked at stereotypically as a medium to merely air commercials. Clients will directly negotiate cross-platform relationships aimed at deeply integrating the brand into the programme content (so viewers cannot fast forward past the message). This will bring the media planning and buying agencies under greater scrutiny, especially from clients who may believe that their media agencies remain old fashioned in their approach by restricting themselves to asking for more media investment every year, rather than keeping tune with the demands of changing times.

Clients will call for a structural change in their media agency in the same way they did a decade ago, by dividing the big agency into separate creative and media agencies. I envision the media agency business will require further client surgery as they continue to take the bulk of the client’s money and yet fail to deliver cutting edge, creative new media thinking to address brand challenges. A new breed of media agencies will emerge; hot shops maybe – I call them ‘creative media agencies’ – that will create TV ideas, content and integration, while the traditional media agency will probably continue to buy as per the creative plan; bringing in buying value not planning value for the client, as they have done for a decade.

Brands will need less advertising and more content
There was a time when brands could hand over their marketing, advertising or PR to their agency and then sit back and approve the so-called magic. The problem is that smarter, faster, cheaper promotion and advertising requires greater participation from the client. Agencies of the future are going to have to hop onto the content train for all kinds of media and solutions.

Agencies will no longer outsource relationships
Agencies have become too accustomed to being the middle man; outsourcing relationships and taking a commission. But when the going gets tough, the middle man gets kicked out. Building relationships and trust cannot be outsourced. Agencies will have to go back to the basics and immerse themselves with the brands they handle and build in-house capabilities to deliver world class executions. The future will also be about evolving from the commission agent role to taking control
of the work.

The shorter term client – agency relationships becomes the norm
The time of the decade old client-agency relationship has gone. Today the relationship lasts on average about three to four years and I see it declining to as low as three to four months and it will be based on key project or campaign contracts. This will be primarily driven by short term pressures on the client (i.e. marketing directors and brand managers) who will want to see an even quicker turnaround in the fortunes of their brands and therefore prefer to keep their options open rather than being stuck in a stale long term relationship with their agency. In their view, this strategy will increase the chances of more creative thinking and therefore a business breakthrough.

Final thought
There is no fun in making predictions about the future without a debate (and honestly, this article took quite some time to write). So if you have made it this far, please do feel free to share your opinion and views on the above.

Shoaib Qureshy is Chief Strategy Officer, Bulls Eye Communications.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

The workplace has changed significantly over the last half-century due to information technologies and their effect on productivity.

Learning Objective[ edit ]

Explain how technology has changed the modern conception of the workplace

Key Points[ edit ]

IT is changing the basis of business from labor and manual skills to knowledge management.
Jobs required by information technology, as well as the technology itself, are changing the social systems of organizations as well.

Information technology is key to a firm’s competitiveness — organizations that are unable to adapt to the rapid pace of technological changes will not survive in the marketplace of the future.

Another benefit of technological advances is that physical location matters less and less. Software engineers in developing economies can create programs under contract from companies in the developed world, at potentially lower costs.

Terms[ edit ]

outsourcing

The transfer of a business function to an external service provider.

OER

Open Educational Resources are learning materials that are made freely available for use, remixing and redistribution.

open source

The practice of providing open-source code for a product.

Examples[ edit ]

IT creates a new capability of knowledge work in enabling a large number of individuals collaborating on a common project. Often labeled “open” movements, these include projects like Linux, Android and WordPress.
Thanks to technology, colleagues can collaborate on projects without having to travel great distances. Videoconferencing has reached the point where individuals can meet “face-to-face” over the Internet and have discussions related to a project they are working on together. These products can range from very sophisticated products like Cisco’s “Telepresence” conferencing tool to relatively inexpensive software tools like Skype

Source: Boundless. “The State of Technology.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/the-business-environment-23/the-state-of-technology-136-962/

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As a business, marketing is more complicated than just throwing any advertisement into the public sphere. Corporate competition is fierce in the digital age, and consumers are quick to lose interest among all the noise. At Pune, we offer our creative expertise to help companies plan and deliver strategic brand campaigns that create a real, positive connection with potential customers. Whether this be through an interactive display, experiential marketing, social media strategies, an exhibition at the mall or anything in between, Pune is a boutique agency pune companies rely on to make an impact with activation and get ahead of the competition.

Work with a Team That Understands Your Needs

One of the key elements of our services as one of the leading pune agencies for companies throughout pune is our combination of marketing knowledge and artistic flair. First, we identify what your business stands for and what needs to be achieved as a result of your campaign; from there, we start developing concepts, plan an approach and move on to create eye-catching designs which draw genuine consumer interest to your brand.

Why Choose Us Over Other Agencies?

Unlike other pune agencies in pune, we put the time and energy into your project to achieve a truly compelling result regardless of size or spend. Our team comes to work each and every day with a will to succeed in a diverse, open and collaborative environment, applying creative skills with passion on any project.

Whether you are ready to get started or would just like some more information, we would love to hear from you! Get in touch and one of our friendly, experienced team members will be more than happy to discuss what we can do to meet your needs.

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The integrated Marketing Services offers Marketing, Social Media, Public Relation, Events, Management, Human resources , Creative, Media Buying and Turnkey Marketing Projects. We looked to work with the visionary projects of Mumbai not just with international organizations. Our commitment is deep routed in spreading the spirit and vision of this great city and region.

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