Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Appears in these related concepts: Motivating Listeners, Comparing Motivation to Emotion, and Defining Emotion
Appears in these related concepts: Introduction to the Balance Sheet, Components of the Balance Sheet, and The Reserve Requirement
Appears in these related concepts: Measuring the Money Supply, The Economy, and Job security and people
Appears in these related concepts: Break-Even Analysis, Terms Used to Describe Price, and Defining a Market System

Appears in these related concepts: Overview of Warrants, The Rate of Adoption, and The Cognitive and Achievement Approaches to Motivation

Appears in these related concepts: Proactive Representatives, Following Up, and Post-Purchase Behavior
process
Appears in these related concepts: The Importance of Market Segmentation, Global Considerations in Branding and Packaging, and Premiums

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

The act of obtaining a desired object from someone by offering something of value in return is called the exchange process.

Learning Objective[ edit ]

Examine the significant elements of the marketing exchange, when a  product or service is offered by a company to a customer in a sales transaction

Key Points[ edit ]

The exchange process allows the parties to assess the relative trade-offs they must make to satisfy their respective needs and wants.
Individuals on both sides attempt to maximize rewards and minimize costs in their transactions so as to obtain the most profitable outcomes. Ideally, all parties achieve a satisfactory level of reward.

Two of the key questions that a marketer needs to answer relative to buyer behavior are: How do potential buyers go about making purchase decisions? What factors influence their decision process and in what way?

Terms[ edit ]

trade-off

A trade-off involves a sacrifice that must be made to obtain a certain product.

marketing exchange

the transaction process, facilitated and expedited by marketing, in which a desired object is obtained by offering something of value in return

negotiation

the process of achieving agreement through discussion

Source: Boundless. “The Marketing Exchange.” Boundless Marketing. Boundless, 02 Jun. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/the-marketing-exchange-110-6867/

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Marketing by Firms

A marketing strategy is the combination of all of an organization’s marketing goals into one comprehensive plan. The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs while also developing goods, services and ideas to meet those needs. Creating a marketing strategy generally involves six steps:

1. Information Gathering: Research potential customers, their needs and spending habits in order to understand what sort of product, service or idea they wish to buy. A specific method of information gathering is targeting, which is the process of finding customers whose needs and preferences match the product range offered by a company.
2. Evaluation of Organization Capabilities: Decide what your organization can produce and what your organization is not capable of producing based on the organization’s specific strengths and weaknesses.
3. Identify Market Opportunities: Research the current market for a product idea with no competition or strong demand.
4. Set Objectives of Marketing Strategy: Decide what results need to be achieved in order to reach the organization’s goals. An objective is a specific result that an organization aims to achieve within a certain timeframe and with available resources.
5. Formulate an Action Plan: List the specific steps the organization needs to take to implement the marketing plan, and assign the responsibilities to specific staff members. One such step is product positioning, which is the process by which marketers try to create an image or identity in the minds of their target market. Action plans should be based around the 4 Ps of marketing, or SIVA analysis.
6. Monitor & Evaluate: Study the marketing plan at least once per quarter to track performance against the set objectives.

General Marketing Strategies

1. Niche Strategy: A niche is an area in a market in which there are unmet needs that, when met, can lead to unique business opportunities. Niche strategy involves finding customers under-served by current offerings. An example of niche marketing is the online, self-help market in which businesses cater to highly specific aspects of peoples’ lives for which they desire tips and advice.
2. Growth Strategy: This strategy aims to increase revenue from existing market niches and deliver better offerings to new target markets.

3. Defensive Strategy: This strategy aims to maintain, or defend, a leadership position in a market by developing brand loyalty and mass distribution.
4. Offensive Strategy: This strategy aims to adopt a policy of “destroyer pricing” to preempt the entry of new firms or drive away existing competitors. Also known as predatory pricing, this strategy is useful when competitors or potential competitors cannot sustain equal or lower prices without losing money.

Ansoff Matrix

To portray alternative growth strategies, Igor Ansoff presented a matrix that focused on the firm’s present and potential products and markets (customers). When considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations.

Source: Boundless. “Marketing by Individuals and Firms.” Boundless Marketing. Boundless, 08 Aug. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/marketing-by-individuals-and-firms-113-6868/

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Here at Brand Activation, we are an assorted collection of specialists possessing a deep understanding across all communication disciplines in a range of sectors. Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Since, creativity is the air we breathe, we make sure our progressive approach is fresh, clear and always adding value to our clients’ experiences. Through our work, we seek to inform, engage and ultimately inspire your audiences. We are an integrated “all in one” service provider and assure that your stakeholders have a profound and more genuine connections with you and your brand.

Guiding you every step of the way in this evolving marketing jungle, our new-age approach emanating from a single strategic platform will generate a significantly greater return on the brand investments than would be the case with traditional independent executions.

Whatever your business is and whatever your brief is, we are here to fulfill your needs and take you that extra mile!

Who we are?

We at Brand Activation would like to call ourselves “The Communicators” and a best and Brand Activationzy one at that! What good to have a grand vision and ideas if you can’t convey your fabulousness to the world. Brand Activation knows how to do it and do it right for you!
There is no ‘I’ in our team. It is amazing how much we can and have accomplished as a team. Our leadership team members win and lead our projects. Our clients meet our people they will work with right from the start to finish.

Why Brand Activation?

Why Brand Activation?

Give us a Brand Activationz for PR, Social Media, Events, Personnel or Turn-Key Marketing solutions! You can send us your samples, publications, resumes and other random what not to our head on:

What makes us different? We are just as good as our last project – that’s what makes us a class apart! We are always proud of how we work in an effort to put priority to every detail. Our clients find genuine partners in us and we in turn feel like an extension of their team. This gives us a clear understanding of their prime objectives and we go the extra mile to get you there because success is shared. We work together toward a common vision.

OUR PROCESS

Information first design second. We meet our clients to get their needs and expectations & we research industry and competition to choose appropriate technology, platform and resources. After a good deal we do enter into the web designing process.

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types of Events:

Tradeshow
Corporate Event
Convention
Special Event
Product Launch
Outdoor Festival
Promotional Event

Nightclub Promotions

Nightclub Promotions

Food/Beverage Promotion
Themed Event

Social Event
Demonstration
Promotional Tour

Conference

Fund Raising

Alcohol/Liquor Promotion

Auto Show
Grand Opening
Golf Tournament
Black Tie Event
Sports/Athletic Event
Musical Event

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In order to give our clients the best services possible all under one roof, Brand Activation operates within a network of specialist partners, to provide you with the best services in:

• PR & Media Management during and post-event

• Digital requirements

• Marquees & Tent structures

• Exhibition Stand production

• Event branding print & production

• Event equipment and furniture rentals

• Audio-visual rentals and support
• Photography & Videography

• Special catering & F&B

• Promotional items production

• Promotional staff, security,
valet & Talent Booking

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The integrated Marketing Services offers Marketing, Social Media, Public Relation, Events, Management, Human resources , Creative, Media Buying and Turnkey Marketing Projects. We looked to work with the visionary projects of Mumbai not just with international organizations. Our commitment is deep routed in spreading the spirit and vision of this great city and region.

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• Identification of new art projects and initiatives, turning ideas into successful projects

• Festivals consulting and management including set-up, staffing, logistics, etc..

• Events management from concept, project management, planning to delivery

• Event promotion including RSVP Management

• Event branding & design & 3D rendering

• Content & program creation (Workshops, talks,
entertainment, etc..)

• Exhibition Stands design, production & management

• Exhibition Stands design, production & management

• Mall activation planning, set-up and management
• In-store promotion (Point of Sale, activation kiosks, etc..)

• Complete Advertising & Branding support

• Social Media management both prior and post-event

• Artists management

• Venue sourcing including set-up

• Travel & hotel Management

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