Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Methods for Evaluating Marketing Performance
Independent organizations such as the Advertising Research Foundation evaluate the validity of commonly used measurement systems to produce standards and best practices for evaluating marketing and advertising data.

Social Media
All can be woven into a marketing plan rich with sales promotions, public relations outlets, advertising, and other elements of the “promotional mix.”
A good social media marketer researches the correct words that people type into search engines so it behooves a business to embed those words in their websites.
If a narrower focus is used when selecting keywords, competition within the search results drops dramatically so research using search phrase competition results, and search volume is the foundation of successful Internet marketing.
The Internet has overtaken television as the largest advertising market, as banner and pop-up ads showcase a vast array of products and services.
They are seen more quickly and by more users without the time delays of traditional advertising methods.

Understanding The Consumer + The Planning Process
Understanding the consumer is the key to strategic advertising.

Conduct research or engage outside vendors to produce research including: qualitative research, quantitative research, secondary research, and primary research

Yes, advertising is that powerful!
But, Maslow’s Hierarchy of Needs remains the foundational tool for understanding human behavior. 

Primary research is “first person” research.

Understanding The Agency System + Account Services
Draw an organizational chart of a traditional, full service advertising agency
Monitor ongoing internal activities including creative materials, research activities, budget oversight and profit delivery, project timelines, and media planning & buying.
Join your school’s Advertising Club.
Don’t have an Advertising Club at your school?
Look into regional advertising clubs.

Researching Consumer Markets

An example of the government researching consumer markets is the US Census.
Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.
Primary research is conducted from scratch.
Secondary research already exists since it has been collected for other purposes.
Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.

Funds Available Relative to Costs

Marketing departments need to look at what types of advertising are available that will keep them within budget.
There are different types of advertising available.
Consumers in each type of market will have a preferred form of advertising.
When a company is looking at launching a new product, they need to consider research, development, production, and marketing.
A company may focus more on the research and development of a product, which will affect the amount of money that is available for marketing and production.

Differences in Messaging in For-Profit vs. Non-Profit Organizations
Differences in Messaging in For-Profit vs. Non-Profit Organizations

This messaging may aim to directly persuade customers to purchase goods or services (print advertisements are an example of this type of messaging).
B2B marketers engage in more personal selling rather than mass advertising and are willing to make extensive adjustments to factors such as the selling price, product features, terms of delivery, and so forth.
This is done through colorful packaging and advertisements showing people who are successful because they start each day with a cup or two (or ten) of Starbucks coffee.
These operations can involve a broad array of concerns, such as religious, philanthropic, or research interests; public broadcasting; politics; and environmental issues.
Some examples of charitable organizations include student merit scholarships for athletic or academic achievement and organizations concerned with humanitarian and human rights issues, disaster relief, and research.

Advertising

Advertising generates feedback that is analyzed and measured.

Assessing how a particular message and target audience relates to different types of media by analyzing the research findings provided by the media type.

Current technology is forcing advertisers to move away from antiquated structure and practices.
No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
The key to successful advertising is to sell benefits, not features.

Perception
Perception

Seymor Smith, a prominent advertising researcher, found evidence for selective perception in advertising research in the early 1960s, and he defined it to be “a procedure by which people let in, or screen out, advertising material they have an opportunity to see or hear.
People who like, buy, or are considering buying a brand are more likely to notice advertising than are those who are neutral toward the brand.
This fact has repercussions within the field of advertising research because any post-advertising analysis that examines the differences in attitudes or buying behavior among those aware versus those unaware of advertising is flawed unless pre-existing differences are controlled for.

Issues in Marketing

A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies.
Some ethical problems in market research are the invasion of privacy and stereotyping.
In the 1940s and 1950s, tobacco used to be advertised as promoting health.

Violence is an issue especially for children’s advertising and advertising likely to be seen by children.

Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own.

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Careers in Marketing

The marketing field provides a wide range of careers for aspiring professionals in areas such as brand management, public relations, and communications. University students major in disciplines like business management, mass communications, and international marketing to prepare for entry- and mid-level careers at corporations, organizations or government institutions. Educational and research institutions—independent think tanks, colleges, secondary schools, etc.—also hire marketing professionals to promote activities and develop brand messaging for their stakeholders.

e-Marketing Manager

Marketing professionals develop, execute, and monitor activities that increase brand awareness and customer sales.

Types of Marketing Careers

Jobs in marketing reflect the diverse marketing mix and the array of business tools used to address customer concerns and increase brand awareness. Regardless of their role or function, marketers must present information to target audiences; increase consumer and customer demand; and differentiate products against market competition. Marketing positions that support these functions include:

Field marketing managers conduct promotions in the field. Field marketing is historically thought of as a one-way communication tool. The brand’s message is delivered from promotional personnel to the consumer, by way of a sample, a piece of merchandise, or literature. Today, field marketing may also include two-way communications such as requesting feedback about a sample, or inviting consumers to follow a brand on social media.

Brand managers develop and promote a brand’s image, experience, and promise to consumers and customers. Brand manager roles touch all areas of marketing, including advertising, design, public relations, internal and external communications, and customer service.
Public relations (PR) specialists manage the flow of information between individuals or organizations and the public. PR specialists help clients and companies gain exposure to target audiences using topics of public interest and news items that do not require direct payment. Some of the main responsibilities of PR specialists include organizing speaking engagements, positioning companies to win industry recognition and accolades, writing press releases, and developing relationships with analysts and media.

Advertisers handle a range of functions, including creative services, copywriting, account management, media planning, and media buying. Account managers liaise with clients, while creative directors and copywriters generate key messaging and visual elements for advertisements. Media planners and buyers research the most appropriate online and offline platforms for advertisements.

Other marketing roles commonly found in organizations include marketing communications managers, marketing analysts, marketing and sales assistants, marketing writers, and internal communications specialists. Some companies customize marketing positions according to organizational or market needs. For example, a CRM marketing analyst may focus on customer relationship management systems and analytics, while social media and engagement managers launch and oversee marketing campaigns across different social media platforms.

Source: Boundless. “Careers in Marketing.” Boundless Marketing. Boundless, 26 May. 2016. Retrieved 15 Aug. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/the-importance-of-marketing-22/careers-in-marketing-131-7051/

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