Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

How Digital Is Changing Brand’s DNA?

Posted in All About Brands

The term ‘Brand’ has been defined in various ways. Amongst all available definitions, the following definition would suit the thought I am going to pursue in this article.

“Brand is a CONNECT between consumers and companies”.  This is a very simple yet powerful definition.

This so called ‘connect’ has undergone a seismic change recently. This change can be attributed to continuous evolution of technology which has really simplified a consumer’s life. Brands are continuously finding it difficult to establish a connect with their consumers and more so in this digital age. Earlier, brands had fewer, what is popularly known as, “moment of truths”. Consumers didn’t have access to much information. Hence choices were also limited. Marketers hardly focused on their prospective consumers. Advertising was seen as a potent weapon as a brand building tool than customer satisfaction and other elements of brand building. Customers had very limited options to voice their feeling about brands.

Digital has had a transformational effect on how brand business is done. According to Interbrand.com, Google was ranked 38th in 2005 out of top 100 brands whereas in 2009 it is ranked top 7th brand of the world. Considering the fact that Google stared its operations only in late 1998, it’s a huge achievement. Brands like Google, iPod, Facebook & YouTube have proved the notion wrong that brands take a long time to become the top brands.

Digitization has empowered the customers with unlimited tools to make them heard. Abundant access to information, thanks to Google, has left little room for brands to act smart with customers. 

Brand touch points have increased in comparison to what they used to be. More interestingly, customers now have the power to make them heard at every such point through Facebook, Twitter, Orkut to name a few. Brands are now aware that negative word of mouth spreads faster than positive word of mouth. Hence, brands are continuously employing “Online Reputation Management” tools to cater to disgruntled customers.

Digital has proved that brand building need not be an expensive activity. Brands are constantly exploring the power of ‘viral videos’ which are rather cheap to create and still give the brands great mileage. The recent “Real Beauty” campaign, Dove Evolution, by Dove on YouTube has close to 1 million views so far and still counting.

PR seems incomplete without ePR. Upsurge of blogs and review websites have made people trust their peer group more than the advertisements. Worse, users may give more credence to feedback posted by a stranger on a website more than what a brand is communicating.

Today, marketers are in a better position to understand online behavior of the users that visit their sites. Web analytics tools can be of great help in understanding what pages are most visited by users, what is the path traversed by users before making some purchase on your website, how many users are coming through paid media versus how many users are coming organically etc. Never have brands got so many insights to serve their customer better, all thanks to this Digital Age.

Brand building has become more comprehensive today wherein customer satisfaction, customer experience, customer delight get equal, if not more, weight age which probably only advertising once enjoyed. Digital empowerment has changed the rules of the game. It has opened up a bag full of opportunities for the brands. It has taken brands a step closer to their customers. And the good news is that you can be a top brand in few years if you are updated about the game. You are closer to your customers than ever before. But the point is: Are you listening?

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Every effort is made to help you reduce your company’s costs so that you might one day feel that we’ve legitimately earned your loyalty by exceeding expectations.

With this in mind, it makes perfect sense to utilize our experience and our assets when trying to streamline your search for the right candidate. We take time to listen to your needs and listen closely to your concerns so that nothing goes unchecked.

Every effort is made to help you reduce your company’s costs so that you might one day feel that we’ve legitimately earned your loyalty by exceeding expectations.

Staffing Services is also very familiar with the dilemma of staffing a larger workforce during periods of peak production and have consistently met targets and successfully pleased clients for over 3 decades.

Finally, our pre-screening process allows us to operate efficiently in an ever-changing, dynamic environment so you don’t have to wait for results.

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Out Credentials
We are proud to have built a reputation for being incredibly effective, creative, easy to work with and great value for money.
There’s nothing we like more than a challenge, no matter how large or small. We get the biggest buzz finding new ways to engage, drive loyalty, interest and sales for our clients

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