Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Viral Marketing or WOM Marketing

Posted in Uncategorized

Word of Mouth is the act of consumer providing information to other consumers.
Word of Mouth Marketing means giving people a reason to talk about your product or brand and forward it to others. WOM acknowledges the importance of customers endorsing their products or brands. WOM is the most honest form of marketing. By its very nature, viral marketing campaign is unlike which has been done before which means there is no formula,no stats and no guarantee in advance. Results can only be proven retrospectively by which it can be too late for those results to have any more meaning than the knowledge that viral marketing works in priciple. Even the successful campaigns of past wont be able to replicate same kind of success if used by competitors. It’s very high risk and high gain means of marketing. Also the cost is not measured in financial terms but in the way customers perceive the brand. For this to happen, viral campaign must be able to stimulate emotional resposne from the prospects.

The campaign should not be fake otherwise same campaign can backfire. I am not sure if there is any empirical evidence which proves if it really makes difference to the bottomline. Much like television advertising, it is not always clear wheather people have purchased a product due to TV commercial or due to varios brand promotions across various platforms. All I can say is it works.

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