Through marketing data, we help brands better understand their customers so they can connect with them more effectively on a deeper level.

Through marketing data, we help brands better understand their customers so they can connect with them more effectively on a deeper level.

Data-driven marketing is essential to creating a deeper connection with your customer. It’s the first step in the quest to bond them to your brand.

We know which marketing data will help you get to know your customer better. Through our in-depth data and analysis you can grow to understand and know your customer just like you know your friends.

Together we can build in-depth portraits of your customers to help you connect with them and win their business ahead of rival brands. We do this by using data-driven marketing, and we then create profiles and predictive models that can forecast the future actions of the consumer.
Survey data provides accurate and high quality information to greatly improve your marketing programmes.

Shopper’s Voice surveys allow us to garner information from tens of millions of consumers. This helps us determine what products they use and what their future intentions are. All this feeds into TargetSource, North America’s biggest self-reported database. We use more than 1,000 variables to segment audiences, collecting survey data that you will not find elsewhere.

For example, we’re aware of specific customers’ needs for your products, and we know of their pending life events. This means we can supply relevant and timely targeted messages to persuade them to try your brand.

And clients can rest assured that customer privacy is protected, as this survey data includes the responder’s consent to receive more offers across multiple channels.

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