Trends in Social Media
Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales.
Give examples of social media companies use for real-time and location-based web marketing
- Twitter set the trend for real-time services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit. Facebook followed suit with their “Live Feed” where users’ activities are streamed as soon as it happens.
- Foursquare gained popularity as it allowed for users to “check-in” to places that they are frequenting at the moment. Gowalla uses the GPS in phones to create a location-based user experience. Clixtr, though in the real-time space, is also a location-based social networking site.
- Companies such as Monster.com have been steadily developing a more “socialized” feel to their career center sites to harness some of the power of social networking sites.
- real-time web: A set of technologies and practices that enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates.
As the increase in popularity of social networking is on a constant rise, new uses for the technology are constantly being devised. At the forefront of emerging trends in social networking sites is the concept of real-time web and location-based web. Real-time allows users to contribute content, which is then broadcast as it is being uploaded, a concept much akin to live radio and television broadcasts.
Twitter set the trend for real-time services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit. Facebook soon followed suit with its “Live Feed” where users’ activities are streamed as soon as it happens. While Twitter focuses on words, Instagram, another real-time service, focuses on photo sharing wherein users can update their streams with photos while at an event or after. Facebook, however, remains the largest photo sharing site. In April 2012, the image -based social media network Pinterest had become the third largest social network in the United States.
Foursquare gained popularity as it allowed for users to “check-in” to places that they are frequenting at the moment. Gowalla is another such service that functions in much the same way that Foursquare does, leveraging the GPS in phones to create a location-based user experience. Clixtr, another photo-sharing service based in the real-time space, is also a location-based social networking site, since events created by users are automatically geotagged, and users can view events occurring nearby through the Clixtr iPhone app. Recently, Yelp announced its entrance into the location-based social networking space through check-ins with their mobile app; whether this becomes detrimental to Foursquare or Gowalla is yet to be seen, as it is still considered a new space in the Internet technology industry.
Companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts. Instead of connecting individuals based on social interest, companies are developing interactive communities that connect individuals based on shared business needs or experiences. Many provide specialized networking tools and applications that can be accessed via their websites, such as LinkedIn. Others companies, such as Monster.com, have been steadily developing a more “socialized” feel to their career center sites to harness some of the power of social networking sites.
One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: create brand awareness, manage their online reputation, recruit employees, learn about new technologies and competitors, and generate leads for potential prospects. These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services. These social networking trends create fun ways for consumers and companies to interact with mutually beneficial outcomes. Consumers get better products and companies get the information they need to attract more consumers.