Who we are?
Brand activation is a BTL agency based in UAE with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of UAE with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
Is your Key Opinion Strategy (K.O.L) Flawed?
Posted in Social Media
Recently, I was in a meeting with a leading OTC mouthwash brand on evaluating their KOL strategy. Objective of the campaign (duration 6 months) was to get people to register for a contest, which eventually builds relevance of the product through trials, and hence change the attitude. Brand brought 6-10 KOLs on board for this campaign.
Here the mistakes brands make while deploying KOLs:
1. Getting confused with objective: Brand wanted to drive registrations for the online contest. KOLs just talked about the contest in their tweets. This did not result into any significant no. of entries, as one would believe. Role of a KOL is to influence the mindset of people about a product/brand. If getting registrations is the objective, KOLs may not be worth the effort. Having KOL in a campaign may make you ppt Fancy but not every campaign requires a KOL.
2. Confusing Buzzers with KOLs: Buzzers are just people with more followers. Every buzzer may not be a KOL and vice versa. If you confuse the two, it has cost implications. Buzzers would be evaluated on how much traffic (leads, retweets etc) they generated, how they compare with other channels, while KOL should be evaluated on kind of discussion it has generated and responded to. Has it helped the brand in anyway? Put some investment in measurement. Simple buzzers will be out of business soon as Twitter has now allowed brands to advertise. In countries, if any, where there is no twitter ad, buzzers still holds some power.
3. Selecting KOLs: This is one of the key points of the strategy. How should one choose a KOL? One should just not run after numbers. Find a guy who is really knows the category you deal in and bring him/her on board. Check if the KOL is opining about just everything under the sun. He is not your guy. Diluted credibility is not something you are looking at here. It may be difficult task to see how much influence a KOL has. But it is essential. Do a quick online survey to give you a sense of what people are saying about the person. If you are thinking of using Klout, the number hardly means anything. Hence, avoidable.
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