A dynamic, profitable and effective activity that uses the POWER OF BRANDS. We identify the perfect match for your brand, cross promote it with an equally influential or complementary brand. The result:
° Access to a new database
° Total brand engagement
° Monopoly of exposure within category
° Trial possibility
° No zapping and no rental cost
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Business Learning Terms
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
Example of an open food market in Vienna, showing how consumers play an important role in a nation’s economy
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