Brand Activation DG is your one stop solution to your brands digital look and feel. Our team understands your identity and effectively communicates it in the digital space with the suitable human element, to reach the right clients and target audience that will achieve your Gulf IT Innovations provides you with a strategically designed and branded web presence, based on sound technical and creative solutions. Its just enough to have an online presence anymore in the highly competitive world of Internet. The key lies in determining that your Website is able to effectively mobilize a high ROI (return on investment) and improve the way you and your clients interact. We are a professional web services agency based in Abu Dhabi, pune, providing a wide range of online solutions to businesses of all sizes, in all industries. We are powered with the best talent and most modern technology for online solutions. Our highly competitive rates will enable your businesss site to dramatically improve while keeping consideration of your budget.business goals, and more importantly give you the unique impact and positioning needed in the long term.
We cover digital services across various domains including but not limited to digital marketing, social media management, mobile application development, marketing campaign and strategies, web development, Facebook applications development and graphic design. With the experience and reputation that has come to depend on our team for such solutions there is no project that is too small, or too big.
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Business Learning Terms
Brand Values- Searching Soul Of A Brand
Posted in Uncategorized
Brand the only exclusive asset the Companies have these days is not managed exactly the way it should be. Every brand has some core values or the key drivers that justify the existence of that very brand. These are the strongest of the associations that the customers have with the brand. These drivers eventually define, the identity, personality, communication strategy, extension and everything of the brand. Whatever operations you perform on your brand have to be in line with your drivers.Let us take an example: Daburs key driver is health & hygiene. Revlons keydriver is fashion & makeup. Let us assume that both the Companies come up with a body lotion and are ready to invest any amount to make it successful. They want to position it as a body lotion for the rejuvenation of your senses. Which one will be more acceptable to the consumers.Obviously Dabur. The reason being the associations that people have with Dabur. The associations of health, hygiene and natural products. On the other side, the associations with Revelon are of fashion, cosmetic, make-up that does not go with the rejuvenation (that is always internal).
The drivers play a major role in deciding the extendibility of the brand. The Communication strategy has to be in line with the brand drivers. What needs to be done is that the brand stewards have to identify the brand drivers and streamline their strategy accordingly. Well defined brand drivers are the soul of the brand and need to be taken care of .
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