Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
EVENTS
Brand Activation Events can produce show concepts encompassing themes, audio visual requirements and a wide variety of quality local & international entertainers from A to Z. From booking an act or creating an entire show extravaganza we have done it all. We work with burgeoning and established corporate across various industries.
Brand & Product Launches
Entertainers & Show Entertainment
Venue Inaugurations
Award Ceremonies & Gala Dinners
Live Competitions & Contests
Fashion Shows
Themed Events
Exhibition Stands
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Business Learning Terms
Strategic Business Units
Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs).
An SBU may be a business unit within a larger corporation or it may be a business unto itself.
General Electric is an example of a company with this sort of business organization.
Managed as separate businesses, they are responsible to a parent corporation.
Diagram the role and functionality of a strategic business unit (SBU)
Retail Activation
examples of promotional activities
event tailor
product launch venue