About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
So…what does all this shiny new data mean?
So…what does all this shiny new data mean?
That’s the million-dollar question that brand activation can provide an expert, actionable answer to.
Our analytics framework is broken down into four phases:
1. Discover. During our first look at your clean, smart data, our analysts begin with base profiling that reveals the number and types of customers a business has, which are best, and the overall revenue opportunity.
2. Enhance. Next, we add knowledge assets and start to segment customers into groups, consider likely actions (buy, leave, engage), and assess current and future value.
3. Activate. In this phase we look at both sales and marketing opportunity and consider targeting, channels (digital and offline), lead definition and assignment, conversion gaps and opportunities, and process improvement.
4. Measure. Here, we analyze the marketing-to-sales workflow, and evaluate results and learnings.
There are also four key analytics competencies that support this framework:
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PREDICTIVE ANALYTICS
Data Mining
Statistical Analysis
Modeling
Segmentation
BUSINESS INTELLIGENCE
Reporting
Dashboards
Visualization
Alerts
MARKETING ANALYTICS
Optimization
Forecasting
Simulations
Testing
ONLINE ANALYTICS
Web Analytics
Behavioral Targeting
Revenue Attribution
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