Trade Marketing & Dealer Activation Services
Brand Activation Agency
At Brand Activation, we help brands build stronger connections with their trade partners through targeted Trade Marketing and Dealer Activation campaigns. With over 10 years of experience in executing on-ground B2B engagement strategies, we’ve supported both established and emerging brands in strengthening their presence across distribution, dealer, and retail networks.
Our campaigns are designed to educate, engage, and empower your channel partners—ensuring that your products are promoted with the same enthusiasm on the ground as they are at the brand level.
What is Trade Marketing & Dealer Activation?
Trade Marketing focuses on building awareness and engagement among your sales partners—distributors, wholesalers, retailers, and dealers—so that they push your products effectively in the market. It bridges the gap between your sales strategy and your retail execution.
Dealer Activation involves energizing and supporting your channel partners through in-store branding, incentive campaigns, launch events, training sessions, and relationship-building initiatives to ensure they stay motivated and aligned with your brand’s goals.
Our Trade Marketing & Dealer Activation Services Include:
Retailer & Dealer Meet Planning
We conceptualize and organize dealer meetings, product launches, and trade events—handling everything from venue booking and branding to staff management, promotions, and post-event reporting.
Channel Partner Engagement Campaigns
From loyalty programs and incentive-based contests to giveaways and educational sessions, we run campaigns that keep your dealer network motivated and brand-aligned.
Trade Promotions & Scheme Communication
We help you roll out seasonal offers, sales schemes, and trade promotions across your retail and distribution network through direct outreach and merchandising tools.
Point of Sale (POS) Branding & Visibility Drives
We deploy branded materials like danglers, banners, signage, and shelf strips at your dealer outlets to enhance in-store visibility and brand positioning.
Sales Training & Product Education
Our trained teams conduct field-level workshops and one-on-one visits to educate retailers and dealers about your product features, benefits, and selling points.
Dealer Loyalty & Referral Programs
We design and manage loyalty programs that reward high-performing dealers and drive healthy competition within your sales channel.
New Dealer Onboarding
Looking to expand your channel reach? We run ground-level dealer acquisition drives to identify and onboard new sellers and retailers for your brand.
Beat-Level Field Activation
We map your target geography, define beat plans, and deploy field staff to interact with local retailers, communicate schemes, collect orders, and ensure merchandising compliance.
Ideal for Brands Across:
FMCG & Packaged Goods
Beverages (Soft Drinks, Juices, Water)
Electronics & Appliances
Automotive & Spare Parts
Telecom & DTH Services
FinTech, Payments & POS Services
Consumer Durables
D2C Brands Expanding into Offline Trade
Our Execution Approach
Campaign Briefing & Planning
Dealer Segmentation & Targeting
Promoter Deployment & Training
Engagement/Activation Execution
Real-Time Reporting & Feedback Loop
Performance Review & Optimization
Whether it’s an ongoing trade push or a high-impact seasonal campaign, we align our field strategy with your sales objectives.
Why Choose Brand Activation?
✔ Over a decade of experience in trade and field marketing
✔ In-house team of field promoters, supervisors & campaign managers
✔ Strong expertise in B2B and retail engagement
✔ Pan-India activation capability
✔ Real-time reporting and transparent execution
✔ Trusted by top brands and startups across industries
Client Testimonials
“Their dealer activation campaign helped us achieve 30% growth in our primary sales in just two quarters. The on-ground energy and execution were top-notch.”
– Zonal Head, Electrical Brand
“Thanks to their efforts, our new product launch reached over 500 retailers in record time. The dealer engagement was professional and impactful.”
– Regional Sales Manager, FMCG Company
Ready to Activate Your Trade Channel?
If you want to strengthen your channel relationships, improve retail visibility, and drive sales through your dealer network—Brand Activation is here to support you with end-to-end Trade Marketing & Dealer Activation services.
📍 Based in Mumbai & Pune, executing campaigns across India
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