About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Weve been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed.
With an abundance of messaging but a poverty of attention, brands have to adopt new creative techniques to ensure cut-through.
In our view, its only when you join up behaviours in the context of the Digital Age that you can truly become a human brand.
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Business Learning Terms
Consumer Income, Purchasing Power, and Confidence
When inflation occurs, consumers have less buying power.
A consumer price index (CPI) measures changes in the price level of consumer goods and services purchased by households.
In essence, if the economy expands, causing consumer confidence to be higher, consumers will be making more purchases.
The ability to predict major changes in consumer confidence allows businesses to gauge the willingness of consumers to make new purchases.
Consumer confidence is formally measured by the Consumer Confidence Index (CCI), a monthly release designed to assess the overall confidence, relative financial health and spending power of the US average consumer.
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