Who we are?
Brand activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
Brands and Blogging
Posted in Uncategorized
Brands and blogging dont enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no old or new media there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media. Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media cant be measured so lets stop trying. We have to get comfortable with managing the immeasurable.
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