Services
Event management
Event concept and design
Experiential marketing
Environmental design
Digital integration
Event brand strategy
Over the last six years, Brand Activation has developed a highly structured methodology to concept creation and delivery, recognising the special characteristics each individual brand possess. Our high level of repeat business is largely due to the reliability of this process, as well as our emphasis on quality and accuracy.
At the core of our approach is our ability to assemble a customised project team dedicated to each client and their individual requirements. We have a strong mix of international talent and homegrown communication experts with the experience and capabilities to meet any brief.
We pride ourselves on our ability to offer a completely turnkey service and, have proven competence in managing third party suppliers. At Brand Activation, we take a ‘best of breed’ approach to each project, assembling bespoke teams based on strategic understanding and stylistic considerations.
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Business Learning Terms
Strategic Business Units
Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs).
An SBU may be a business unit within a larger corporation or it may be a business unto itself.
General Electric is an example of a company with this sort of business organization.
Managed as separate businesses, they are responsible to a parent corporation.
Diagram the role and functionality of a strategic business unit (SBU)
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