We are a puneBased Production & Model Management Agency servicing national and international clients on Print & Video Productions, Fashion Shows and providing a range of local and international Models, Casts, Kids, Photographers & Stylists for Shoots. We have categorized our talent by age, height, ethnicity, experience and capabilities to bring you the right talent according to your specifications.
With a passion for what we do, we understand every clients requirements and make every experience efficient, professional and most of all, fun. Our network of production partnerships and a reputation for delivering cost-effective, quality production service gives us the edge to deliver better results.
Our Services:
Print & Video production
Fashion Shows
Editorials
International & Local Models
Photographers & Choreographers
Stylist Makeup, Hair, Fashion, Product & Food Stylist
Actors, actresses, featured extras and extras
Screen Test/ Casting sessions
Location services/ Location approvals
Portfolio Sessions
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Business Learning Terms
Brand Values- Searching Soul Of A Brand
Posted in Uncategorized
Brand the only exclusive asset the Companies have these days is not managed exactly the way it should be. Every brand has some core values or the key drivers that justify the existence of that very brand. These are the strongest of the associations that the customers have with the brand. These drivers eventually define, the identity, personality, communication strategy, extension and everything of the brand. Whatever operations you perform on your brand have to be in line with your drivers.Let us take an example: Daburs key driver is health & hygiene. Revlons keydriver is fashion & makeup. Let us assume that both the Companies come up with a body lotion and are ready to invest any amount to make it successful. They want to position it as a body lotion for the rejuvenation of your senses. Which one will be more acceptable to the consumers.Obviously Dabur. The reason being the associations that people have with Dabur. The associations of health, hygiene and natural products. On the other side, the associations with Revelon are of fashion, cosmetic, make-up that does not go with the rejuvenation (that is always internal).
The drivers play a major role in deciding the extendibility of the brand. The Communication strategy has to be in line with the brand drivers. What needs to be done is that the brand stewards have to identify the brand drivers and streamline their strategy accordingly. Well defined brand drivers are the soul of the brand and need to be taken care of .
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