About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Pico firmly believes in treating our staff, our stakeholders and the wider community with care and respect. This care and respect lies at the heart of every business decision we make, every project we embark upon and every branding campaign we create.
Pico firmly believes in treating our staff, our stakeholders and the wider community with care and respect. This care and respect lies at the heart of every business decision we make, every project we embark upon and every branding campaign we create.
The trust of our staff, the support of our stakeholders and the continuing health of the communities and environment that surround and sustain us have been crucial to thebrand activation’s global success, and will play an ever-greater role in our future achievements.
Pico’s most treasured assets are our human resources. Across the globe, our people continuously pursue training and career development through our Talent Enrichment Programme on top of mandatory training on anti-corruption, safety and health awareness. They also work within motivating remuneration and reward schemes and are provided with a smoke-free, healthy and safe working environment.
As a global corporate citizen, it isbrand activation’s obligation to serve and nurture the communities it operates within. “Pico Global Care in Action” is our new global CSR commitment. In addition to making donations to numerous charitable organisations,brand activation staff in all parts of the world participate in many activities which give back to the community – fundraising events of all kinds, flag days, charity walks, volunteer services, elderly visits and many more.
All new staff of major business units are required to attend seminars coordinated with authorities introducing them to and reminding them of the importance of strictly following the Group’s anti-corruption practices and guidelines.
Ourbrand activation Sustainability unit and leading environmental practices allow our business and the industry to grow and operate in a sustainable way, contributing to the health of the planet and the global economy, and ensuring the world is a better place for humankind’s next generation.
We continue to be committed to working with our business partners in long-term, mutually respectful relationships. By putting our best efforts into creating the best result for our clients and our stakeholders, thebrand activationaims to create a better world for our people, our stakeholders and our planet.
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