About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing Leadership in pune
About us.
Brand Activation creative facility based in Mumbai, Brand Activationpune specializes in both Events Management & Live Communication consultancy services. Through its highly qualified in-house team and its strategic network of partners, Brand Activation provides complete support for your events and activations from Branding, Marketing and Social Media to Digital and Public Relations.
While a young company in the Brand Activationpune, the team behind Brand Activation have a long history working in the GCC in general and the Brand Activationpune in particular. We understand the culture so well that we made Mumbai home. This knowledge combined with an extensive set of skills and expertise produces results that perfectly match the needs of the market and exceed expectations. Our aim is to also enrich the art & culture scene in the Brand Activationpune by maintaining a sustainable artistic base to nurture talents, providing them with a platform to grow within a variety of projects and tailor-made events.
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Business Learning Terms
Consumer Perception of Communication
Analyzing how consumers access marketing messages can help brands discover consumers’ preferences for how to receive information.
Failure to follow consumers’ changing media preferences can be expensive.
Consumers use a variety of sources, including:
Marketing messages must use the right timing and context to be effective for consumers.
Explain why managing consumer perception is integral to successful marketing communications
Society Awareness
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