About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Inventive ideas. Compelling creative. Cost-saving production.
Inventive ideas. Compelling creative. Cost-saving production.
Creative that hasnt been crafted with the science of direct response may be pretty, but is likely not effective. It takes a certain skill to write arresting copy, and to design visual triggers that motivate consumers to take action. brand activation can help turn a piece of art into a staple in your marketing toolbox.
We have the strategists and the creative talent to take big ideas from pen to production. From email to direct mail, and display to social, we can deliver in any medium and assist on a single project basis, or by providing long term support.
Research & Discovery
Before we roll up our sleeves on developing your creative, we do our homework and research your brand, current and past marketing campaigns, and mine our creative databases to review any similar promotions?including your competitors offers. This process not only gets our creative gears turning and sparks new ideas, but it informs our design choices to better achieve your goals.
Creative That Works
Capturing someones focus is getting harder as the visual landscape gets more cluttered. brand activation breaks through the clutter by creating memorable promotions that reflect the personality of your brand and make a connection with your audience. We do this by being genuine, inventive and by bringing our sense of fun to every project.
Medium
Pretty simply, if its a direct response channel, we can develop creative for it, or consult with you on your existing creative to identify areas for improvement. We specialize in creative for:
Direct Mail
Alternative Media
Display Banner Ads
In-App Ads
Search
Email
Social Campaigns
DRTV
Production
brand activation has partnerships with a variety of dependable vendors to get your pieces printed (from hundreds to millions), collated, stamped and out the door. We even save you money in the process. Many of our vendors also offer commingling services to further reduce your costs.
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inventive-ideas-compelling-creative-cost-saving-production
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