About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing Events in pune
Why Pune?
We do not differentiate a brand or a project based on its size or budget, at Pune we:
Build a long-lasting relationship with our clients as partners and we look at their brand as our own
Constantly study new ways of communicating the brief in a memorable, creative and effective way
Never take the easy way in providing the typical events activities, we always push for new and different solutions
Maintain a high level of creativity & attention to detail whether working on an in store display or a large scale event
Want to become a reference for creativity regardless of what we are communicating
We keep a low margin and focus on building trust and continuity even though we exist in a high competitive market
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Business Learning Terms
Consumer Products
A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
Examples of consumer products are music players, TVs, smart phones, designer clothing, children’s toys, and handbags.
To determine whether an item is a consumer product requires a factual finding, on a case-by-case basis.
As an example, The United States Consumer Product Safety Act (CPSA), enacted in 1972 by Congress, has an extensive definition of consumer product: “any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer”.
The production and sale of consumer goods is an important sector of US GDP and creating employment.
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meaning of activator
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