Our Trade Marketing Services
Retail Promotions
We design and execute attractive retail promotions, including special discounts, bundle offers, and festival deals, helping brands boost footfall and increase sales at retail outlets.
Point of Sale Materials (POSM) Deployment
We create and install eye-catching POS materials like standees, danglers, posters, and shelf displays to enhance product visibility and influence buying decisions right at the point of sale.
In-Store Branding
Our in-store branding solutions transform retail spaces with high-impact branding elements such as shelf talkers, wall graphics, and window displays, making your brand stand out and drive purchases.
Product Sampling and Demonstrations
We manage live product sampling and demonstration campaigns that give customers a hands-on experience, increasing product awareness, credibility, and conversions.
Merchandising Services
Our merchandising experts ensure that your products are perfectly displayed, stock is managed efficiently, and planograms are executed accurately to maximize shelf appeal and sales.
Retail Staff Training
We provide comprehensive training for retail staff to improve their product knowledge, customer engagement skills, and selling techniques, ensuring they become effective brand ambassadors.
Dealer and Distributor Engagement
We create reward-driven engagement programs for dealers and distributors, including loyalty incentives, contests, and exclusive events, to strengthen trade relationships and encourage higher sales.
Channel Partner Activation
Our customized channel partner initiatives help brands build stronger relationships with wholesalers and distributors through promotions, communication strategies, and support programs.
Trade Events and Exhibitions
We plan and organize brand participation in leading trade fairs, exhibitions, and B2B events, offering an excellent platform for brands to showcase products and connect with business buyers.
Mystery Shopping and Retail Audits
We conduct detailed mystery shopping exercises and retail audits to evaluate store branding, customer service quality, and competitor presence, providing insights for continuous improvement.
Roadshows and Retail Drives
Our roadshows and retail drives take your brand directly to the market, activating key retail zones, high streets, and local markets with mobile promotions and engaging activities.
Product Launch at Retail Level
We execute dynamic retail product launches, complete with in-store demos, promotional setups, and brand ambassadors, ensuring maximum buzz and immediate sales traction.
Retail Loyalty Programs
We design and manage loyalty programs for retailers and customers, rewarding repeat business, building brand loyalty, and encouraging long-term customer relationships.
Brand Visibility Campaigns
Our brand visibility campaigns focus on enhancing your brand’s presence across multiple retail touchpoints through strategic placements, outdoor signage, and in-store branding.
Shopper Marketing Campaigns
We create targeted shopper marketing campaigns that influence purchase decisions right at the point of sale. By understanding shopper behavior and motivations, Brand Activation designs strategic in-store promotions, loyalty offers, and visual displays that turn casual visitors into loyal customers.