About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Any brand can tell their story. We believe in living yours. We help brands discover their unique point of view, then live it through the creation of authentic ideas people want to experience and share.
Any brand can tell their story. We believe in living yours. We help brands discover their unique point of view, then live it through the creation of authentic ideas people want to experience and share.
we are in the inspiration business. We use data and analytics to identify insights that inform creative campaigns with the sole purpose of inspiring people to take an action. To engage todays consumer, we understand that brands must deliver content, experiences and information across channels, at the right moment in time. Wunderman is uniquely positioned to integrate the capabilities that build deeper 1:1 relationships and deliver results for our clients.
DATA, ANALYTICS AND INSIGHTS
1. Business and data strategy
2. Target audience assessment
3. Omnichannel management
4. Model development
5. Investment optimization
6. Test and learn
7. Insight development
8. Customer journey management
Our diverse experience enables us to merge traditional research and emerging methodologies. We use technology to source data, but our Analysts are our secret weapon, adding context and uncovering the why and so what to create actionable insights.
An ear to the ground with an eye toward the future.
To successfully navigate the dynamic world of consumer perceptions, it helps to understand the landscape. If you dont know where you stand, its difficult to get where you want to be. Our unique approach blends digital and traditional research, to give brands a clearer line of sight to their goals. Whether were tapping into the worlds largest focus group via social listening or conducting ethnographies to understand consumer behavior, we uncover new opportunities within uncharted territory.
Born out of search,
we understand the importance of inquiry.
Innately social,
we value the power of influence.
Inspired by big challenges,
we create work that works.
At brand activation, we know that greatness in a disruptive era requires bold ambition, curious talent and a culture that believes were smarter together. We approach every challenge holistically, with best-in-class expertise in data, creativity, media, technology, search, social and more.
We call this Alchemy. It has the power to build our clients brands and transform their business. And while it may seem like magic, weve got it down to a science.
Every good advertising campaign starts with a clever idea.
But for many agencies, it stops there.
Not at brand activation. Our creative explorations are backed by insights into the audience, offer and positioning, so our ads arent just primed to win awards, theyre primed to win over customers. Whether its a single ad on Facebook or a multi-channel advertising campaign, brand activation can give you the tools to turn prospects into customersand customers into even bigger customers.
Never underestimate the power of a first impression. Cliché, but true.
But we believe building a brand is less about creating first impressions than it is about making lasting ones. Thats why our approach to branding isnt just focused on developing a logo or tagline, but on distilling your identity into a powerful idea, and then reinforcing that idea at every customer touch point. Our goal: to create actionable brands that are empowered to grow organically through thoughtful messaging, striking visuals, evocative language, and intentional customer experience. Along the way weve been known to create a logo or two, too.
Sometimes the most successful advertising isnt an ad at all.
Our bias towards action means we approach every customer touch point as an opportunity to reinforce the brand and move the needle. Whether its a brochure, an annual report, a trade show booth or any one of dozens of everyday marketing support materials, brand activation seizes them as an opportunity to do double-duty as both functional pieces and stealth (or not-so-stealth) sales tools. When it comes to marketing, we dont believe in wasting opportunities
Your website isnt a website. Its the front door of your business.
Not only should it introduce you to prospects, but convey legitimacy, position your brand, inform your audience and get them to take action. Done poorly, your website is just as likely to drive away customers as it is to drive engagement. To make sure this doesnt happen, we identify key audience segments, content and functionality, and then develop a strategic plan to get people where they want as smoothly as possible.
Intuitive navigation, brand messaging and engaging content are then layered on the strategic foundation to bring your organization and its products and services to life. The end result is a site that not only looks good, but creates an engaging experience that drives action.
This is where the rubber hits the road. Where all the puffing and promises are checked by actual results. And we love it.
brand activation earned its marketing chops by testing offer, audience and creative concepts across hundreds of campaigns in every channel imaginable. So when we start a new project, we arent starting from zero, but building on millions of dollars worth of testing other companies have already done. The result? A leg-up that lets you skip the preliminaries and dive into greater detail to optimize your campaignand your results.
…………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………….
any-brand-can-tell-their-story-we-believe-in-living-yours-we-help-brands-discover-their-unique-point-of-view-then-live-it-through-the-creation-of-authentic-ideas-people-want-to-experience-and-share
…………………………………………………………………………………………………………………………………………………………………………….