About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Mall & Market Activities Events in pune
Mall & Market Activities Events in pune
8 Steps to Business Success Mall & Market Activities Events in pune One of the main reasons small businesses fail is due to ineffective marketing. Implementing tactics because “other businesses do this” or “I was told I need to do this” is not a good plan. Having a practical marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Think of your marketing plan as your road map guiding your business. You have a great product or service, but no one will ever know about it unless you tell them. Your marketing plan should briefly define: Who are your ideal customers and why? What makes your business different from the competition? What does your business uniquely offer to those ideal customers? How do I price and package your offerings to provide the best value? How do your ideal clients discover your awesome product or service? Marketing is an investment in your business. Your marketing plan contains eight important areas that once defined will ensure that you are focusing on the success of your business. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Is the customer the new CEO? Strategy director Tim Lawler reveals all Our thinking Our work Is the customer the new CEO? Strategy director Tim Lawler reveals his thoughts in The DRUM Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM… With NPS fast becoming the go-to index of marketing ROI for CEOs and other three-letter abbreviations on the march its about time. British Gas actually refer to NPS as being their religion and their (yes ) DNA. Metro Bank claims a 100% customer focus, citing profit as the by-product of amazing customer experience. Their aim is to create fans not customers. (Insight taken from Marketing Magazines CX Edge Conference). Read more > Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Our rewards Our work Press release Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion thanks to TLC Marketing UK. Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their PITCH range, with a free kids sports session; encouraging more children to get active this summer. Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs. Read more > Bosch hangs out a great offer with a summer laundry promotion through TLC Our rewards Our work Press release Bosch hangs out a great offer with a summer laundry promotion through TLC Bosch is boosting its UK customers summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances. Rather than a purely cashback promotion, leading home appliances supplier Bosch is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance. The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away. Read more > Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015 Our thinking Our work Press release TLC Marketing win gold and silver trophies at the IPM Awards 2015 TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign – Added Value Everywhere (A.V.E.). The IPM Awards are the promotional marketing industrys most highly regarded awards and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the Best ?Use of ?Innovation in a ?B2B ?Campaign ?Using ?Incentive or Promotional Marketing Read more > Were a Recommended Agency thanks to our clients and the RAR! Our thinking Our work Press release TLC is a London recommended agency thanks to marketing consultancy RAR! Weve been highly rated by our clients and have achieved ‘Recommended Agency’ status! The RAR (The Recommended Agency Register) is the industrys leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability. The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR’s website and rate us highly. A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery. activate promotions marketing at&t door to door sales explain the marketing mix Marketing Team Birthday Party Organisers event activation marketing items event management companies in ahmedabad event based marketing branding strategies in marketing
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Direct Response Promotions
Field Promotions
promotion activation
brand promoting
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