About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing organizations in pune
About Us
Brand Activation is a boutique event and brand activation agency with creativity and quality at its heart. Operating from its base in the Pune, Pune consistently creates unique and innovative concepts with flawless execution.
With a wealth of specialist experience, our team can fashion simple ideas into breathtaking tangible realities. We understand that delivering extraordinary experiences and custom brand solutions means challenging traditional, digital and experiential boundaries.
Our success is built on our ability to work to exceptionally high operational standards. We understand what is required to bring an engagement from memorable to truly magnificent.
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Business Learning Terms
Consumer Products
A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
Examples of consumer products are music players, TVs, smart phones, designer clothing, children’s toys, and handbags.
To determine whether an item is a consumer product requires a factual finding, on a case-by-case basis.
As an example, The United States Consumer Product Safety Act (CPSA), enacted in 1972 by Congress, has an extensive definition of consumer product: “any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer”.
The production and sale of consumer goods is an important sector of US GDP and creating employment.
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